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Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley

Consumer behavior from the marketing perspective has brought the surface of the an exciting area for study and research. The way consumer behaves, acts and decides on certain matters have been the focal interest among the researcher. The reason is in order to produce products and services according...

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Main Authors: Wan Rasyidah Wan Nawang, Nor Hazlah Hashim, Ainulashikin Marzuki
Format: Research Report
Language:English
Published: 2009
Online Access:http://dspace.unimap.edu.my/xmlui/handle/123456789/1528
http://hdl.handle.net/123456789/1528
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spelling my.usim-15282013-03-08T08:17:26Z Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley Wan Rasyidah Wan Nawang Nor Hazlah Hashim Ainulashikin Marzuki Consumer behavior from the marketing perspective has brought the surface of the an exciting area for study and research. The way consumer behaves, acts and decides on certain matters have been the focal interest among the researcher. The reason is in order to produce products and services according to the costumer needs and preferences. With regards to this study, the main objective is to examine the cosumers' perceptions on financial decision-making particualy on unit trust investment. Unit trust investment in Malaysia is start to booming after the success of ASN and ASB introduced by PNB as in 1980s. Since then, the growth of unit trust industry in Malaysia is very encouraging. The statistical figure of the industry has shown a positive and repid growth over the year. 2009-03-19T02:37:03Z 2009-03-19T02:37:03Z 2009-03-19T02:37:03Z Research Report http://hdl.handle.net/123456789/1528 en CODE: PPPP(C)/2007;
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
description Consumer behavior from the marketing perspective has brought the surface of the an exciting area for study and research. The way consumer behaves, acts and decides on certain matters have been the focal interest among the researcher. The reason is in order to produce products and services according to the costumer needs and preferences. With regards to this study, the main objective is to examine the cosumers' perceptions on financial decision-making particualy on unit trust investment. Unit trust investment in Malaysia is start to booming after the success of ASN and ASB introduced by PNB as in 1980s. Since then, the growth of unit trust industry in Malaysia is very encouraging. The statistical figure of the industry has shown a positive and repid growth over the year.
format Research Report
author Wan Rasyidah Wan Nawang
Nor Hazlah Hashim
Ainulashikin Marzuki
spellingShingle Wan Rasyidah Wan Nawang
Nor Hazlah Hashim
Ainulashikin Marzuki
Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley
author_facet Wan Rasyidah Wan Nawang
Nor Hazlah Hashim
Ainulashikin Marzuki
author_sort Wan Rasyidah Wan Nawang
title Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley
title_short Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley
title_full Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley
title_fullStr Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley
title_full_unstemmed Perception Of Malaysians Towards Unit Trust Investments: a Case Study in Klang Valley
title_sort perception of malaysians towards unit trust investments: a case study in klang valley
publishDate 2009
url http://dspace.unimap.edu.my/xmlui/handle/123456789/1528
http://hdl.handle.net/123456789/1528
_version_ 1645151188244496384
score 13.211869

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