Exploring The Element Of “People” From An Islamic Perspective
ABSTRACT This paper aims to discusss the concept of people as one of the elelments in Islamic Marketing Mix. Information about the introduction of marketing and its importance to the business are among the many marketing aspects discussed, followed by Islamic Marketing Mix which are the 5P’s (pe...
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Universiti Sains Islam Malaysia
2017
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| Online Access: | http://ddms.usim.edu.my:80/jspui/handle/123456789/14448 |
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