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Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia

Abstract The advancement of the Internet has made many social media networks emerge such as Facebook, Twitter, Instagram, YouTube,personal blogs and etc. with a variety of functions that also gloriously allocates space for da’wah activities and messages. This study examined how two Muslim female...

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Main Authors: Adlene Arisa, Fauziah Hassanb
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Published: Universiti Sains Islam Malaysia 2017
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selebriti Muslim, instagram, media sosial, dakwah,narcissism
Online Access:http://ddms.usim.edu.my:80/jspui/handle/123456789/14421
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spelling my.usim-144212017-03-21T06:32:14Z Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia Adlene Arisa Fauziah Hassanb selebriti Muslim, instagram, media sosial, dakwah,narcissism Abstract The advancement of the Internet has made many social media networks emerge such as Facebook, Twitter, Instagram, YouTube,personal blogs and etc. with a variety of functions that also gloriously allocates space for da’wah activities and messages. This study examined how two Muslim female celebrities in Malaysia; Abby Abadi and Raisyyah Rania Yeap propagate da’wah messages through their Instagram by uploading pictures and videos they have shared during the first week of Ma’al Hijrah. A total of 5908 of pictures and videos were studied with Abby Abadi representing 5037 pictures/videos and Raisya Rania representing 871 pictures/videos. These two Muslim female celebrities were selected because they are seen as new trendsetters to Muslimahs with their new appearance, new look and their eagerness to spread Islamic messages through their Instagram actively. The researchers also discovered that both Abby Abadi and Raisyyah Rania Yeap received positive comments related to hijrah in terms of covering the aurah and also neutral comments related to online business. The researchers can conclude that both celebrities have their own strength and weaknesses but are very keen in spreading da’wah and have their own strong fan base of followers in Instagram. Therefore, a preliminary conclusion can be made that social media, especially Instagram can be used as a platform for da’ies to spread da’wah and well-meaning messages. Keywords: Muslim celebrities, instagram, social media, da’wah, narcissism Abstrak Kewujudan Internet terutamanya melalui aplikasi media sosial seperti Facebook, Twitter, Instagram, You Tube, blog dan sebagainya. Dengan pelbagai kemudahan yang ditawarkan oleh aplikasi media sosial, mesej dakwah dapat disebarkan dengan lebih meluas. Kajian ini dijalankan untuk mengenalpasti bagaimana dua orang selebriti terkenal di Malaysia iaitu Abby Abadi dan Raisya Rania menyebarkan mesej dakwah kepada peminat melalui laman Instagram masing-masing melalui gambar dan video yang dikongsi pada sambutan Maal Hijrah. Oleh itu, sebanyak 5908 gambar dan video telah dikaji di mana Abby Abadi berkongsi sebanyak 5037 dan Raisya Rania sebanyak 871 gambar/video. Kedua-dua selebriti ini dipilih kerana mereka dilihat menjadi idola baru kepada masyarakat disebabkan penghijrahan yang telah mereka lakukan dan keaktifan mereka dalam berkongsi gambar dan video yang berkaitan dengan Islam dalam Instagram mereka. Selain itu, pengkaji juga mengenalpasti komen-komen yang ditinggalkan oleh setiap peminat dan kedua-dua selebriti ini dilihat menerima komen yang positif terhadap semua gambar/video yang berkaitan tentang kepentingan menutup aurat dan menerima komen yang neutral untuk gambar/video yang berkaitan dengan perniagaan atas talian yang mereka usahakan. Kajian menunjukkan kedua-dua selebriti mempunyai kelebihan dan kekurangan dalam menyebarkan mesej dakwah namun kedua-duanya sangat aktif dalam memuat naik gambar dan video yang berkaitan dengan dakwah Islamiyah. Situasi ini menunjukkan bahawa platform media sosial seperti Instagram boleh dijadikan sebagai landasan untuk menyebarkan mesej dakwah dalam kalangan pendakwah. 2017-03-21T06:32:14Z 2017-03-21T06:32:14Z 2016 2232-0431/e Issn: 2504-8422 http://ddms.usim.edu.my:80/jspui/handle/123456789/14421 Vol 9 2016; Universiti Sains Islam Malaysia
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
topic selebriti Muslim, instagram, media sosial, dakwah,narcissism
spellingShingle selebriti Muslim, instagram, media sosial, dakwah,narcissism
Adlene Arisa
Fauziah Hassanb
Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia
description Abstract The advancement of the Internet has made many social media networks emerge such as Facebook, Twitter, Instagram, YouTube,personal blogs and etc. with a variety of functions that also gloriously allocates space for da’wah activities and messages. This study examined how two Muslim female celebrities in Malaysia; Abby Abadi and Raisyyah Rania Yeap propagate da’wah messages through their Instagram by uploading pictures and videos they have shared during the first week of Ma’al Hijrah. A total of 5908 of pictures and videos were studied with Abby Abadi representing 5037 pictures/videos and Raisya Rania representing 871 pictures/videos. These two Muslim female celebrities were selected because they are seen as new trendsetters to Muslimahs with their new appearance, new look and their eagerness to spread Islamic messages through their Instagram actively. The researchers also discovered that both Abby Abadi and Raisyyah Rania Yeap received positive comments related to hijrah in terms of covering the aurah and also neutral comments related to online business. The researchers can conclude that both celebrities have their own strength and weaknesses but are very keen in spreading da’wah and have their own strong fan base of followers in Instagram. Therefore, a preliminary conclusion can be made that social media, especially Instagram can be used as a platform for da’ies to spread da’wah and well-meaning messages. Keywords: Muslim celebrities, instagram, social media, da’wah, narcissism Abstrak Kewujudan Internet terutamanya melalui aplikasi media sosial seperti Facebook, Twitter, Instagram, You Tube, blog dan sebagainya. Dengan pelbagai kemudahan yang ditawarkan oleh aplikasi media sosial, mesej dakwah dapat disebarkan dengan lebih meluas. Kajian ini dijalankan untuk mengenalpasti bagaimana dua orang selebriti terkenal di Malaysia iaitu Abby Abadi dan Raisya Rania menyebarkan mesej dakwah kepada peminat melalui laman Instagram masing-masing melalui gambar dan video yang dikongsi pada sambutan Maal Hijrah. Oleh itu, sebanyak 5908 gambar dan video telah dikaji di mana Abby Abadi berkongsi sebanyak 5037 dan Raisya Rania sebanyak 871 gambar/video. Kedua-dua selebriti ini dipilih kerana mereka dilihat menjadi idola baru kepada masyarakat disebabkan penghijrahan yang telah mereka lakukan dan keaktifan mereka dalam berkongsi gambar dan video yang berkaitan dengan Islam dalam Instagram mereka. Selain itu, pengkaji juga mengenalpasti komen-komen yang ditinggalkan oleh setiap peminat dan kedua-dua selebriti ini dilihat menerima komen yang positif terhadap semua gambar/video yang berkaitan tentang kepentingan menutup aurat dan menerima komen yang neutral untuk gambar/video yang berkaitan dengan perniagaan atas talian yang mereka usahakan. Kajian menunjukkan kedua-dua selebriti mempunyai kelebihan dan kekurangan dalam menyebarkan mesej dakwah namun kedua-duanya sangat aktif dalam memuat naik gambar dan video yang berkaitan dengan dakwah Islamiyah. Situasi ini menunjukkan bahawa platform media sosial seperti Instagram boleh dijadikan sebagai landasan untuk menyebarkan mesej dakwah dalam kalangan pendakwah.
format
author Adlene Arisa
Fauziah Hassanb
author_facet Adlene Arisa
Fauziah Hassanb
author_sort Adlene Arisa
title Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia
title_short Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia
title_full Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia
title_fullStr Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia
title_full_unstemmed Da’wah Through Instagram Among Female Muslims Celebrities In Malaysia
title_sort da’wah through instagram among female muslims celebrities in malaysia
publisher Universiti Sains Islam Malaysia
publishDate 2017
url http://ddms.usim.edu.my:80/jspui/handle/123456789/14421
_version_ 1645153637013389312
score 13.222552

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