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Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses

Since the turn of the 21st century, popular TV fiction in Malaysia has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than one million viewers including staggering online reruns, this sheer popularity of some popular TV fiction has led to...

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Main Author: Mohd Muzhafar Idrus
Format: Article
Language:English
Published: UPM 2016
Subjects:
Malayness
Cultural identities
Audience responses
Popular culture
Literature
Online Access:http://ddms.usim.edu.my:80/jspui/handle/123456789/12834
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spelling my.usim-128342017-06-15T04:25:36Z Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses Mohd Muzhafar Idrus Malayness Cultural identities Audience responses Popular culture Literature Since the turn of the 21st century, popular TV fiction in Malaysia has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than one million viewers including staggering online reruns, this sheer popularity of some popular TV fiction has led to the questioning of issues that viewers can relate to. In this paper, we contextualize popular TV fiction within a space of cultural identities, focusing on audience-response analysis. Specifically, we argue that these popular TV fiction permit audience to communicate with images of social imaginary as seen in Julia, Adam & Hawa, and On Dhia, articulating issues related to controversies and taboo such as alcoholism and cohabitation. Through diverse audience voices captured from interviews and personal narratives, we will show how their reactions reveal the intricacies of dealing with Malay subjectivities. By telling their stories, we also show how these audience responses may reflect cracks and fractures, between what is supposed to be shown and the reality in which these expectations are translated in popular TV fiction. 2016-11-24T02:37:07Z 2016-11-24T02:37:07Z 2016-08 Article http://ddms.usim.edu.my:80/jspui/handle/123456789/12834 en UPM
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
topic Malayness
Cultural identities
Audience responses
Popular culture
Literature
spellingShingle Malayness
Cultural identities
Audience responses
Popular culture
Literature
Mohd Muzhafar Idrus
Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses
description Since the turn of the 21st century, popular TV fiction in Malaysia has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than one million viewers including staggering online reruns, this sheer popularity of some popular TV fiction has led to the questioning of issues that viewers can relate to. In this paper, we contextualize popular TV fiction within a space of cultural identities, focusing on audience-response analysis. Specifically, we argue that these popular TV fiction permit audience to communicate with images of social imaginary as seen in Julia, Adam & Hawa, and On Dhia, articulating issues related to controversies and taboo such as alcoholism and cohabitation. Through diverse audience voices captured from interviews and personal narratives, we will show how their reactions reveal the intricacies of dealing with Malay subjectivities. By telling their stories, we also show how these audience responses may reflect cracks and fractures, between what is supposed to be shown and the reality in which these expectations are translated in popular TV fiction.
format Article
author Mohd Muzhafar Idrus
author_facet Mohd Muzhafar Idrus
author_sort Mohd Muzhafar Idrus
title Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses
title_short Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses
title_full Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses
title_fullStr Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses
title_full_unstemmed Communicating with social imaginary: cultural identities, popular TV fiction, and audience responses
title_sort communicating with social imaginary: cultural identities, popular tv fiction, and audience responses
publisher UPM
publishDate 2016
url http://ddms.usim.edu.my:80/jspui/handle/123456789/12834
_version_ 1645153266414125056
score 13.211869

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