Cover Image

Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa

Since the turn of the 21st century, popular Malay TV fiction has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than 11 million viewers, including staggering online reruns, this sheer popularity of Malay TV fiction has led to the questioni...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah Mohd Mydin
Format: Article
Language:English
Published: Chulalongkorn University, Bangkok, Thailand 2016
Subjects:
Postcolonial literature
Media
Sociology
Popular culture
Malay cultural identities
Online Access:http://ddms.usim.edu.my:80/jspui/handle/123456789/12060
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.usim-12060
record_format dspace
spelling my.usim-120602017-06-15T04:33:28Z Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa Mohd Muzhafar Idrus Ruzy Suliza Hashim Raihanah Mohd Mydin Postcolonial literature Media Sociology Popular culture Malay cultural identities Since the turn of the 21st century, popular Malay TV fiction has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than 11 million viewers, including staggering online reruns, this sheer popularity of Malay TV fiction has led to the questioning of issues viewers can relate to. In this paper, we contextualize popular Malay TV fiction within a space of cultural identities, focusing on the analysis of the 2012-2013 TV fiction hits, Adam & Hawa. We highlight the potential sites of unconscious Malay psyche in TV fiction, a psyche formed through preservation of and contestation to Malay cultural identities, intersecting modernity, adat (customs), and religion. Specifically, we theorize that although Malay subjects deviate from the designated adat, for instance, through internalizing alcohol dependence and cohabitation, this theory posits that they eventually stream themselves, seemingly coordinating with the notions of adat-Islamic values such as forgiveness and repentance. By reading TV fiction’s narrative exchanges, unconscious Malay psyche implies the existence of how some Malay subjects participate in and become involved with the social and modern spheres, eventually gesturing or indexing conformation to tradition and religious labels. Using the triple lenses of hybridity, alternative modernities, and social imaginary, we also wish to highlight that unconscious Malay psyche may continue to reshape and perhaps de-familiarize ourselves about Malay cultural identities. Findings are discussed within the convergence fields of Malay cultural identities, unconscious Malay psyche, and ASEAN studies. 2016-07-04T03:17:49Z 2016-07-04T03:17:49Z 2015-08-03 Article http://ddms.usim.edu.my:80/jspui/handle/123456789/12060 en Chulalongkorn University, Bangkok, Thailand
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language English
topic Postcolonial literature
Media
Sociology
Popular culture
Malay cultural identities
spellingShingle Postcolonial literature
Media
Sociology
Popular culture
Malay cultural identities
Mohd Muzhafar Idrus
Ruzy Suliza Hashim
Raihanah Mohd Mydin
Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
description Since the turn of the 21st century, popular Malay TV fiction has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than 11 million viewers, including staggering online reruns, this sheer popularity of Malay TV fiction has led to the questioning of issues viewers can relate to. In this paper, we contextualize popular Malay TV fiction within a space of cultural identities, focusing on the analysis of the 2012-2013 TV fiction hits, Adam & Hawa. We highlight the potential sites of unconscious Malay psyche in TV fiction, a psyche formed through preservation of and contestation to Malay cultural identities, intersecting modernity, adat (customs), and religion. Specifically, we theorize that although Malay subjects deviate from the designated adat, for instance, through internalizing alcohol dependence and cohabitation, this theory posits that they eventually stream themselves, seemingly coordinating with the notions of adat-Islamic values such as forgiveness and repentance. By reading TV fiction’s narrative exchanges, unconscious Malay psyche implies the existence of how some Malay subjects participate in and become involved with the social and modern spheres, eventually gesturing or indexing conformation to tradition and religious labels. Using the triple lenses of hybridity, alternative modernities, and social imaginary, we also wish to highlight that unconscious Malay psyche may continue to reshape and perhaps de-familiarize ourselves about Malay cultural identities. Findings are discussed within the convergence fields of Malay cultural identities, unconscious Malay psyche, and ASEAN studies.
format Article
author Mohd Muzhafar Idrus
Ruzy Suliza Hashim
Raihanah Mohd Mydin
author_facet Mohd Muzhafar Idrus
Ruzy Suliza Hashim
Raihanah Mohd Mydin
author_sort Mohd Muzhafar Idrus
title Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_short Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_full Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_fullStr Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_full_unstemmed Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_sort popular tv fiction: cultural identities and unconscious malay psyche in adam & hawa
publisher Chulalongkorn University, Bangkok, Thailand
publishDate 2016
url http://ddms.usim.edu.my:80/jspui/handle/123456789/12060
_version_ 1645153066569170944
score 13.211869

Similar Items