Staff View: Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa

Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa

Since the turn of the 21st century, popular Malay TV fiction has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than one million viewers including staggering online reruns, this sheer popularity of some Malay TV fiction has led to the ques...

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Main Authors:	Mohd Muzhafar Idrus, Ruzy Suliza Hashim, Raihanah Mohd Mydin
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysia 2016
Subjects:	Malay cultural identities Popular culture Media Sociology Postcolonial literature TV fiction
Online Access:	http://ddms.usim.edu.my:80/jspui/handle/123456789/12058
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id	my.usim-12058
record_format	dspace
spelling	my.usim-120582017-06-15T04:43:28Z Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa Mohd Muzhafar Idrus Ruzy Suliza Hashim Raihanah Mohd Mydin Malay cultural identities Popular culture Media Sociology Postcolonial literature TV fiction Since the turn of the 21st century, popular Malay TV fiction has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than one million viewers including staggering online reruns, this sheer popularity of some Malay TV fiction has led to the questioning of issues that viewers can relate to. In this paper, we contextualize popular Malay TV within a space of cultural identities, focusing on the analysis TV fiction hit, Adam & Hawa. We highlight potential sites of unconscious Malay psyche in this TV fiction. Specifically, we theorize that although Malay subjects deviate from the designated adat, for instance, through internalizing alcohol dependence and cohabitation, this theory posits that they eventually stream themselves, seemingly coordinating with the notions of adat-Islamic values such as forgiveness and repentance. By reading TV fiction’s narrative exchanges, unconscious Malay psyche implies the existence of how some Malay subjects participate in and become involved with the social and modern spheres, eventually gesturing or indexing conformation to tradition and religious labels. Using the triple lenses of hybridity, alternative modernities, and social imaginary, we wish to highlight that unconscious Malay psyche may continue to reshape and perhaps de-familiarize ourselves about Malay cultural identities. 2016-07-04T02:31:22Z 2016-07-04T02:31:22Z 2015-10-05 Article http://ddms.usim.edu.my:80/jspui/handle/123456789/12058 en Universiti Kebangsaan Malaysia
institution	Universiti Sains Islam Malaysia
building	USIM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universit Sains Islam i Malaysia
content_source	USIM Institutional Repository
url_provider	http://ddms.usim.edu.my/
language	English
topic	Malay cultural identities Popular culture Media Sociology Postcolonial literature TV fiction
spellingShingle	Malay cultural identities Popular culture Media Sociology Postcolonial literature TV fiction Mohd Muzhafar Idrus Ruzy Suliza Hashim Raihanah Mohd Mydin Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
description	Since the turn of the 21st century, popular Malay TV fiction has been thriving, popular, and critically-acclaimed due to their extensive local, national reach. Drawing more than one million viewers including staggering online reruns, this sheer popularity of some Malay TV fiction has led to the questioning of issues that viewers can relate to. In this paper, we contextualize popular Malay TV within a space of cultural identities, focusing on the analysis TV fiction hit, Adam & Hawa. We highlight potential sites of unconscious Malay psyche in this TV fiction. Specifically, we theorize that although Malay subjects deviate from the designated adat, for instance, through internalizing alcohol dependence and cohabitation, this theory posits that they eventually stream themselves, seemingly coordinating with the notions of adat-Islamic values such as forgiveness and repentance. By reading TV fiction’s narrative exchanges, unconscious Malay psyche implies the existence of how some Malay subjects participate in and become involved with the social and modern spheres, eventually gesturing or indexing conformation to tradition and religious labels. Using the triple lenses of hybridity, alternative modernities, and social imaginary, we wish to highlight that unconscious Malay psyche may continue to reshape and perhaps de-familiarize ourselves about Malay cultural identities.
format	Article
author	Mohd Muzhafar Idrus Ruzy Suliza Hashim Raihanah Mohd Mydin
author_facet	Mohd Muzhafar Idrus Ruzy Suliza Hashim Raihanah Mohd Mydin
author_sort	Mohd Muzhafar Idrus
title	Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_short	Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_full	Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_fullStr	Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_full_unstemmed	Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa
title_sort	popular tv fiction: cultural identities and unconscious malay psyche in adam & hawa
publisher	Universiti Kebangsaan Malaysia
publishDate	2016
url	http://ddms.usim.edu.my:80/jspui/handle/123456789/12058
_version_	1645153066275569664
score	13.222552

Popular TV fiction: cultural identities and unconscious Malay psyche in Adam & Hawa

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