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Value of children's luggage using Kansei engineering methodology

In the past ten years, due to the increase in the frequency of children’s longdistance travel, children’s luggage companies have begun to design luggage especially for children. Nowadays, many Chinese children have to travel every year. In addition to facilitating children to handle their own belong...

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Main Author: Mingrun, Wang
Format: Thesis
Language:English
Published: 2020
Subjects:
Human engineering
Industrial design - Psychological aspects
Luggage - Design
Online Access:http://psasir.upm.edu.my/id/eprint/99303/1/WANG%20MINGRUN%20cd%20-%20IR.pdf
http://psasir.upm.edu.my/id/eprint/99303/
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spelling my.upm.eprints.993032023-04-03T06:53:28Z http://psasir.upm.edu.my/id/eprint/99303/ Value of children's luggage using Kansei engineering methodology Mingrun, Wang In the past ten years, due to the increase in the frequency of children’s longdistance travel, children’s luggage companies have begun to design luggage especially for children. Nowadays, many Chinese children have to travel every year. In addition to facilitating children to handle their own belongings and develop their independent skills, having children's luggage can also reduce the burden on parents. However, the probability of children owning their luggage is still low until now. The lack of right value determination of children's luggage has led to parents' low desire to purchase children's luggage. Consumers develop criteria for preference judgement due to their specific values. Consumer experience is considered an important source of competitive advantage, it affects consumer’s purchase intention and satisfaction. Thus, it is important to understand the consumer experiences of children’s luggage to determine the value of children’s luggage. Therefore, to support the sales of children’s luggage and enhance the development of children’s luggage industry, this study targets to determine the value of children’s luggage by using Kansei Engineering methodology based on consumer experience. By evaluating the existing items, the new features of children's luggage were established. The important consumer experiences of children’s luggage were identified through using Experience Map. The value of children’s luggage was determined through using Kansei Engineering methodology. The findings will help product designers to design a children’s luggage with more strategic advantages to support children's luggage sales and improve luggage industry. 2020-12 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/99303/1/WANG%20MINGRUN%20cd%20-%20IR.pdf Mingrun, Wang (2020) Value of children's luggage using Kansei engineering methodology. Masters thesis, Universiti Putra Malaysia. Human engineering Industrial design - Psychological aspects Luggage - Design
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
topic Human engineering
Industrial design - Psychological aspects
Luggage - Design
spellingShingle Human engineering
Industrial design - Psychological aspects
Luggage - Design
Mingrun, Wang
Value of children's luggage using Kansei engineering methodology
description In the past ten years, due to the increase in the frequency of children’s longdistance travel, children’s luggage companies have begun to design luggage especially for children. Nowadays, many Chinese children have to travel every year. In addition to facilitating children to handle their own belongings and develop their independent skills, having children's luggage can also reduce the burden on parents. However, the probability of children owning their luggage is still low until now. The lack of right value determination of children's luggage has led to parents' low desire to purchase children's luggage. Consumers develop criteria for preference judgement due to their specific values. Consumer experience is considered an important source of competitive advantage, it affects consumer’s purchase intention and satisfaction. Thus, it is important to understand the consumer experiences of children’s luggage to determine the value of children’s luggage. Therefore, to support the sales of children’s luggage and enhance the development of children’s luggage industry, this study targets to determine the value of children’s luggage by using Kansei Engineering methodology based on consumer experience. By evaluating the existing items, the new features of children's luggage were established. The important consumer experiences of children’s luggage were identified through using Experience Map. The value of children’s luggage was determined through using Kansei Engineering methodology. The findings will help product designers to design a children’s luggage with more strategic advantages to support children's luggage sales and improve luggage industry.
format Thesis
author Mingrun, Wang
author_facet Mingrun, Wang
author_sort Mingrun, Wang
title Value of children's luggage using Kansei engineering methodology
title_short Value of children's luggage using Kansei engineering methodology
title_full Value of children's luggage using Kansei engineering methodology
title_fullStr Value of children's luggage using Kansei engineering methodology
title_full_unstemmed Value of children's luggage using Kansei engineering methodology
title_sort value of children's luggage using kansei engineering methodology
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/99303/1/WANG%20MINGRUN%20cd%20-%20IR.pdf
http://psasir.upm.edu.my/id/eprint/99303/
_version_ 1762394236601237504
score 13.211869

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