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Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations

This study explores the roles of accredited Nigerian public relations (PR) practitioners, their decision-making involvement, and standards of practices in relation to internationally accepted best practices. Nigerian Institute of Public Relations (NIPR) is challenged by lack of autonomy and interfer...

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Main Author: Eyo, Nsini Anselem
Format: Thesis
Language:English
Published: 2021
Subjects:
Decision making - Case studies
Public relations - Nigeria
Online Access:http://psasir.upm.edu.my/id/eprint/99107/1/FBMK%202021%2020%20IR.pdf
http://psasir.upm.edu.my/id/eprint/99107/
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spelling my.upm.eprints.991072023-02-14T07:59:38Z http://psasir.upm.edu.my/id/eprint/99107/ Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations Eyo, Nsini Anselem This study explores the roles of accredited Nigerian public relations (PR) practitioners, their decision-making involvement, and standards of practices in relation to internationally accepted best practices. Nigerian Institute of Public Relations (NIPR) is challenged by lack of autonomy and interference in its operation of regulating the profession by the executive arm of government. Thus, the objectives of this study explore specific roles of PR practitioners, consequences of non-performance of expected roles, decision making involvement towards achieving organizational goals, and ascertaining the current standards of the profession in meeting with globally accepted practices. The study was conducted in Uyo Akwa Ibom State, South-South region of the Federal Republic Nigeria. A qualitative research approach was deployed for the study. Data collection emanated from semi-structured interviews, observation, and documents reviews. Interview was conducted with 52 informants across three categories of participants: the Nigerian Institute of Public Relations (NIPR), registered PR practitioners and stakeholders. Based on thematic analysis, data was triangulated to ensure consistency and validation of findings for the study. Findings revealed that PR practitioners in Akwa Ibom State were performing mainly technician functions with no involvement in decision making. Further findings showed low standards of practices particularly the regulatory body (NIPR) ability to enforce code of conduct and ensure acceptable standards of practices in the profession. Non engagement of PR personnel and involvement of PR practitioners in decision making militates against the practicality of excellence in PR. The findings suggest urgent need for policy change to enable NIPR as the governing body that regulates the profession to improve its operation and standards. Consequently, the study recommends greater engagement of PR practitioners in management and decision-making roles as well as de-politicization of NIPR. Hence, autonomy of NIPR ensures standardization of profession in line with internationally accepted best practices of PR. 2021-04 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/99107/1/FBMK%202021%2020%20IR.pdf Eyo, Nsini Anselem (2021) Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations. Doctoral thesis, Universiti Putra Malaysia. Decision making - Case studies Public relations - Nigeria
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
topic Decision making - Case studies
Public relations - Nigeria
spellingShingle Decision making - Case studies
Public relations - Nigeria
Eyo, Nsini Anselem
Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations
description This study explores the roles of accredited Nigerian public relations (PR) practitioners, their decision-making involvement, and standards of practices in relation to internationally accepted best practices. Nigerian Institute of Public Relations (NIPR) is challenged by lack of autonomy and interference in its operation of regulating the profession by the executive arm of government. Thus, the objectives of this study explore specific roles of PR practitioners, consequences of non-performance of expected roles, decision making involvement towards achieving organizational goals, and ascertaining the current standards of the profession in meeting with globally accepted practices. The study was conducted in Uyo Akwa Ibom State, South-South region of the Federal Republic Nigeria. A qualitative research approach was deployed for the study. Data collection emanated from semi-structured interviews, observation, and documents reviews. Interview was conducted with 52 informants across three categories of participants: the Nigerian Institute of Public Relations (NIPR), registered PR practitioners and stakeholders. Based on thematic analysis, data was triangulated to ensure consistency and validation of findings for the study. Findings revealed that PR practitioners in Akwa Ibom State were performing mainly technician functions with no involvement in decision making. Further findings showed low standards of practices particularly the regulatory body (NIPR) ability to enforce code of conduct and ensure acceptable standards of practices in the profession. Non engagement of PR personnel and involvement of PR practitioners in decision making militates against the practicality of excellence in PR. The findings suggest urgent need for policy change to enable NIPR as the governing body that regulates the profession to improve its operation and standards. Consequently, the study recommends greater engagement of PR practitioners in management and decision-making roles as well as de-politicization of NIPR. Hence, autonomy of NIPR ensures standardization of profession in line with internationally accepted best practices of PR.
format Thesis
author Eyo, Nsini Anselem
author_facet Eyo, Nsini Anselem
author_sort Eyo, Nsini Anselem
title Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations
title_short Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations
title_full Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations
title_fullStr Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations
title_full_unstemmed Exploring public relations roles and decision-making processes towards achieving best practices among practitioners of Nigerian institute of public relations
title_sort exploring public relations roles and decision-making processes towards achieving best practices among practitioners of nigerian institute of public relations
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/99107/1/FBMK%202021%2020%20IR.pdf
http://psasir.upm.edu.my/id/eprint/99107/
_version_ 1758579872090816512
score 13.211869

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