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Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia

While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this pap...

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Main Authors: Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Mahomed, Anuar Shah Bali
Format: Article
Language:English
Published: Canadian Center of Science and Education 2021
Online Access:http://psasir.upm.edu.my/id/eprint/97421/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97421/
https://ccsenet.org/journal/index.php/ass/article/view/0/45984
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spelling my.upm.eprints.974212022-09-05T08:24:24Z http://psasir.upm.edu.my/id/eprint/97421/ Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia Ismail, An Nur Nabila Abdul Aziz, Yuhanis Kamal Basha, Norazlyn Mahomed, Anuar Shah Bali While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its popularity among the local and international tourist. Survey questionnaire is used as a tool for data collection. A total of 529 Langkawi holidaymakers participated in the study. T-test and ANOVA has been employed to analyse the data. The findings indicate that gender and age both influence Langkawi being chosen as a holiday destination. Male and female consumers place different emphasis on the selection of Langkawi as a destination of choice. These findings suggest that tourism advertisers and destination promoters need to be aware of different needs and wants of both males and females. However, tourists of different ages evaluate Langkawi similarly, which marketers can use a variety of promotion packages for all age group. The study's practical implications and limitations are discussed. Canadian Center of Science and Education 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97421/1/ABSTRACT.pdf Ismail, An Nur Nabila and Abdul Aziz, Yuhanis and Kamal Basha, Norazlyn and Mahomed, Anuar Shah Bali (2021) Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia. Asian Social Science, 17 (10). pp. 1-9. ISSN 1911-2017; ESSN: 1911-2025 https://ccsenet.org/journal/index.php/ass/article/view/0/45984 10.5539/ass.v17n10p1
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description While gender and age are considered as important demographic factors in tourism segmentation, lack of attention has been given by tourism researchers. Moreover, gender and age analysis within tourism studies are still limited, particularly in the context of choice of destination. The aim of this paper is to examine the role of gender and age in determining the destination choice. Langkawi has been chosen as a location for the study due to its popularity among the local and international tourist. Survey questionnaire is used as a tool for data collection. A total of 529 Langkawi holidaymakers participated in the study. T-test and ANOVA has been employed to analyse the data. The findings indicate that gender and age both influence Langkawi being chosen as a holiday destination. Male and female consumers place different emphasis on the selection of Langkawi as a destination of choice. These findings suggest that tourism advertisers and destination promoters need to be aware of different needs and wants of both males and females. However, tourists of different ages evaluate Langkawi similarly, which marketers can use a variety of promotion packages for all age group. The study's practical implications and limitations are discussed.
format Article
author Ismail, An Nur Nabila
Abdul Aziz, Yuhanis
Kamal Basha, Norazlyn
Mahomed, Anuar Shah Bali
spellingShingle Ismail, An Nur Nabila
Abdul Aziz, Yuhanis
Kamal Basha, Norazlyn
Mahomed, Anuar Shah Bali
Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia
author_facet Ismail, An Nur Nabila
Abdul Aziz, Yuhanis
Kamal Basha, Norazlyn
Mahomed, Anuar Shah Bali
author_sort Ismail, An Nur Nabila
title Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia
title_short Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia
title_full Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia
title_fullStr Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia
title_full_unstemmed Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia
title_sort gender and age differences in choice of holiday destination: case of langkawi, malaysia
publisher Canadian Center of Science and Education
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/97421/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97421/
https://ccsenet.org/journal/index.php/ass/article/view/0/45984
_version_ 1744355329608515584
score 13.211869

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