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Family traditional bakery business sustainability: an analysis on its contributing success factors

The waves of civilization, industrialization, technological innovations, economic growth and increasing welfare of people have undoubtedly altered or changed the traditional food culture, including the traditional food products. Some might argue that the traditional foods products are slightly over...

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Main Authors: Misran, Norsyahidatun Naim, Mohd Sharif, Mohd Shazali, Saad, Mazni, Ab Karim, Shahrim, Ramly, Alina Syuhaida
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Online Access:http://psasir.upm.edu.my/id/eprint/97309/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97309/
https://hrmars.com/index.php/IJARBSS/article/view/11232/Family-Traditional-Bakery-Business-Sustainability-An-Analysis-on-its-Contributing-Success-Factors
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spelling my.upm.eprints.973092022-09-12T08:38:23Z http://psasir.upm.edu.my/id/eprint/97309/ Family traditional bakery business sustainability: an analysis on its contributing success factors Misran, Norsyahidatun Naim Mohd Sharif, Mohd Shazali Saad, Mazni Ab Karim, Shahrim Ramly, Alina Syuhaida The waves of civilization, industrialization, technological innovations, economic growth and increasing welfare of people have undoubtedly altered or changed the traditional food culture, including the traditional food products. Some might argue that the traditional foods products are slightly over ruined by the modern foods that seem to be more attractive and trendier. Whether this connotation holds true is not known. This paper attempted to identify the factors that affect the continuation of the family traditional food business. It mainly focused on Salahuddin Bakery located in Johor Baharu that offers their family traditional bakery production. Salahuddin Bakery has been operating for more than 80 years since 1937. The ethnographic technique through observation approach was undertaken for seven days. A narrative analysis approach was applied in reporting the findings. Results revealed that five main factors led the bakery to continuously sustain itself. Premise, products, equipment, material, customer and knowledge transfer were the factors identified. Although some alterations were made in line with the modernisation, it did not involve the recipes, which were part of their family culture practice that has remained up to the fourth generation. In this sense, preserving and transferring the family food and business knowledge is one of the essential factors in determining the successful sustainability of the traditional family food business. Human Resource Management Academic Research Society 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97309/1/ABSTRACT.pdf Misran, Norsyahidatun Naim and Mohd Sharif, Mohd Shazali and Saad, Mazni and Ab Karim, Shahrim and Ramly, Alina Syuhaida (2021) Family traditional bakery business sustainability: an analysis on its contributing success factors. International Journal of Academic Research in Business and Social Sciences, 11 (9). 244 - 260. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/11232/Family-Traditional-Bakery-Business-Sustainability-An-Analysis-on-its-Contributing-Success-Factors 10.6007/IJARBSS/v11-i16/11232
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The waves of civilization, industrialization, technological innovations, economic growth and increasing welfare of people have undoubtedly altered or changed the traditional food culture, including the traditional food products. Some might argue that the traditional foods products are slightly over ruined by the modern foods that seem to be more attractive and trendier. Whether this connotation holds true is not known. This paper attempted to identify the factors that affect the continuation of the family traditional food business. It mainly focused on Salahuddin Bakery located in Johor Baharu that offers their family traditional bakery production. Salahuddin Bakery has been operating for more than 80 years since 1937. The ethnographic technique through observation approach was undertaken for seven days. A narrative analysis approach was applied in reporting the findings. Results revealed that five main factors led the bakery to continuously sustain itself. Premise, products, equipment, material, customer and knowledge transfer were the factors identified. Although some alterations were made in line with the modernisation, it did not involve the recipes, which were part of their family culture practice that has remained up to the fourth generation. In this sense, preserving and transferring the family food and business knowledge is one of the essential factors in determining the successful sustainability of the traditional family food business.
format Article
author Misran, Norsyahidatun Naim
Mohd Sharif, Mohd Shazali
Saad, Mazni
Ab Karim, Shahrim
Ramly, Alina Syuhaida
spellingShingle Misran, Norsyahidatun Naim
Mohd Sharif, Mohd Shazali
Saad, Mazni
Ab Karim, Shahrim
Ramly, Alina Syuhaida
Family traditional bakery business sustainability: an analysis on its contributing success factors
author_facet Misran, Norsyahidatun Naim
Mohd Sharif, Mohd Shazali
Saad, Mazni
Ab Karim, Shahrim
Ramly, Alina Syuhaida
author_sort Misran, Norsyahidatun Naim
title Family traditional bakery business sustainability: an analysis on its contributing success factors
title_short Family traditional bakery business sustainability: an analysis on its contributing success factors
title_full Family traditional bakery business sustainability: an analysis on its contributing success factors
title_fullStr Family traditional bakery business sustainability: an analysis on its contributing success factors
title_full_unstemmed Family traditional bakery business sustainability: an analysis on its contributing success factors
title_sort family traditional bakery business sustainability: an analysis on its contributing success factors
publisher Human Resource Management Academic Research Society
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/97309/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97309/
https://hrmars.com/index.php/IJARBSS/article/view/11232/Family-Traditional-Bakery-Business-Sustainability-An-Analysis-on-its-Contributing-Success-Factors
_version_ 1744355322959495168
score 13.211869

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