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Factors influencing consumer purchasing behaviour towards online food delivery services

This research aims to identify factors influencing consumer purchasing behaviour towards online food delivery services. A total of 384 respondents from different zones in Peninsular Malaysia known as Southern Zone (Johor Bharu), Northern Zone (Pulau Pinang), Central Zone (Shah Alam) and Eastern Zone...

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Main Authors: Md Jusoh, Zuroni, Rahiman, Nurnazrenatasah, Saworo, Siti Norizazi Wanani
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association 2021
Online Access:http://psasir.upm.edu.my/id/eprint/97277/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97277/
https://www.majcafe.com/2021/09/05/volume-27-s1-2021/
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spelling my.upm.eprints.972772022-09-12T08:17:05Z http://psasir.upm.edu.my/id/eprint/97277/ Factors influencing consumer purchasing behaviour towards online food delivery services Md Jusoh, Zuroni Rahiman, Nurnazrenatasah Saworo, Siti Norizazi Wanani This research aims to identify factors influencing consumer purchasing behaviour towards online food delivery services. A total of 384 respondents from different zones in Peninsular Malaysia known as Southern Zone (Johor Bharu), Northern Zone (Pulau Pinang), Central Zone (Shah Alam) and Eastern Zone (Kuala Terengganu) were involved in this research—selected through multistage random sampling, simple random sampling for randomly selecting every state, cluster sampling for only focusing on the urban area, and convenient sampling focusing on the selected community. The data were collected through a questionnaire, and the results showed that consumer behaviour on purchasing online food delivery services was at a positive level. Multiple linear regression analysis found that the Adjusted !2 = 0.624 showed that taken as a set, the predictor factors of income, convenience, trustworthiness, various food choice, attitude, and intention for a 62.4 per cent variance of behaviour. The most significant predictor factors were attitude (Beta= 0.052) followed by intention (Beta= 0.050) and trustworthiness (Beta = 0.050). This research proved that Malaysia has a rapid growth of the online business that has strengthened the food industry. For future research, this study can be expanded to all states in Malaysia, including East Malaysia (Sabah & Sarawak), to form a larger sample size representing the whole of Malaysia, avoiding bias and increasing consumer behaviour research. Malaysian Consumer and Family Economics Association 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97277/1/ABSTRACT.pdf Md Jusoh, Zuroni and Rahiman, Nurnazrenatasah and Saworo, Siti Norizazi Wanani (2021) Factors influencing consumer purchasing behaviour towards online food delivery services. Malaysian Journal of Consumer and Family Economics, 27 (spec.1). pp. 131-146. ISSN 1511-2802 https://www.majcafe.com/2021/09/05/volume-27-s1-2021/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This research aims to identify factors influencing consumer purchasing behaviour towards online food delivery services. A total of 384 respondents from different zones in Peninsular Malaysia known as Southern Zone (Johor Bharu), Northern Zone (Pulau Pinang), Central Zone (Shah Alam) and Eastern Zone (Kuala Terengganu) were involved in this research—selected through multistage random sampling, simple random sampling for randomly selecting every state, cluster sampling for only focusing on the urban area, and convenient sampling focusing on the selected community. The data were collected through a questionnaire, and the results showed that consumer behaviour on purchasing online food delivery services was at a positive level. Multiple linear regression analysis found that the Adjusted !2 = 0.624 showed that taken as a set, the predictor factors of income, convenience, trustworthiness, various food choice, attitude, and intention for a 62.4 per cent variance of behaviour. The most significant predictor factors were attitude (Beta= 0.052) followed by intention (Beta= 0.050) and trustworthiness (Beta = 0.050). This research proved that Malaysia has a rapid growth of the online business that has strengthened the food industry. For future research, this study can be expanded to all states in Malaysia, including East Malaysia (Sabah & Sarawak), to form a larger sample size representing the whole of Malaysia, avoiding bias and increasing consumer behaviour research.
format Article
author Md Jusoh, Zuroni
Rahiman, Nurnazrenatasah
Saworo, Siti Norizazi Wanani
spellingShingle Md Jusoh, Zuroni
Rahiman, Nurnazrenatasah
Saworo, Siti Norizazi Wanani
Factors influencing consumer purchasing behaviour towards online food delivery services
author_facet Md Jusoh, Zuroni
Rahiman, Nurnazrenatasah
Saworo, Siti Norizazi Wanani
author_sort Md Jusoh, Zuroni
title Factors influencing consumer purchasing behaviour towards online food delivery services
title_short Factors influencing consumer purchasing behaviour towards online food delivery services
title_full Factors influencing consumer purchasing behaviour towards online food delivery services
title_fullStr Factors influencing consumer purchasing behaviour towards online food delivery services
title_full_unstemmed Factors influencing consumer purchasing behaviour towards online food delivery services
title_sort factors influencing consumer purchasing behaviour towards online food delivery services
publisher Malaysian Consumer and Family Economics Association
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/97277/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97277/
https://www.majcafe.com/2021/09/05/volume-27-s1-2021/
_version_ 1744355320117854208
score 13.211869

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