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Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates

This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of u...

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Main Authors: Li, Mengyu, Yasin, Megat Al-Imran, Hashim, Norliana, Ang, Lay Hoon, Kang, Hongzhe
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2021
Online Access:http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97212/
https://hrmars.com/index.php/IJARBSS/article/view/8960/Exploring-Factors-Influencing-Continuous-Viewing-Intention-of-Chinese-Documentary-Programs-among-Undergraduates
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id my.upm.eprints.97212
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spelling my.upm.eprints.972122022-09-13T05:14:25Z http://psasir.upm.edu.my/id/eprint/97212/ Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates Li, Mengyu Yasin, Megat Al-Imran Hashim, Norliana Ang, Lay Hoon Kang, Hongzhe This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of use and gratification, exploring the factors affecting continuous viewing intention which include cognitive needs, affective needs and tension free needs, and so on. Based on the different needs, they viewed Chinese documentary programs and when their satisfaction is very high, they are more inclined to continue viewing Chinese documentary programs. This study will do quantitative method to verify the UGT model to increase the reliability and validity of research results in the future. Human Resource Management Academic Research Society 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf Li, Mengyu and Yasin, Megat Al-Imran and Hashim, Norliana and Ang, Lay Hoon and Kang, Hongzhe (2021) Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates. International Journal of Academic Research in Business and Social Sciences, 11 (3). 465 - 471. ISSN 2222-6990 https://hrmars.com/index.php/IJARBSS/article/view/8960/Exploring-Factors-Influencing-Continuous-Viewing-Intention-of-Chinese-Documentary-Programs-among-Undergraduates 10.6007/IJARBSS/v11-i3/8960
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This article used a qualitative method, using semi-structured interviews to select informants conduct online interviews with undergraduate students in mainland China to explore their continuous viewing intention as audiences towards Chinese documentary programs. Under the guidance of the theory of use and gratification, exploring the factors affecting continuous viewing intention which include cognitive needs, affective needs and tension free needs, and so on. Based on the different needs, they viewed Chinese documentary programs and when their satisfaction is very high, they are more inclined to continue viewing Chinese documentary programs. This study will do quantitative method to verify the UGT model to increase the reliability and validity of research results in the future.
format Article
author Li, Mengyu
Yasin, Megat Al-Imran
Hashim, Norliana
Ang, Lay Hoon
Kang, Hongzhe
spellingShingle Li, Mengyu
Yasin, Megat Al-Imran
Hashim, Norliana
Ang, Lay Hoon
Kang, Hongzhe
Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
author_facet Li, Mengyu
Yasin, Megat Al-Imran
Hashim, Norliana
Ang, Lay Hoon
Kang, Hongzhe
author_sort Li, Mengyu
title Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
title_short Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
title_full Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
title_fullStr Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
title_full_unstemmed Exploring factors influencing continuous viewing intention of Chinese documentary programs among undergraduates
title_sort exploring factors influencing continuous viewing intention of chinese documentary programs among undergraduates
publisher Human Resource Management Academic Research Society
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/97212/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/97212/
https://hrmars.com/index.php/IJARBSS/article/view/8960/Exploring-Factors-Influencing-Continuous-Viewing-Intention-of-Chinese-Documentary-Programs-among-Undergraduates
_version_ 1744355313155309568
score 13.211869

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