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Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach

This study aims to identify the tourists’ expectation and satisfaction of destination attributes from the perspective of senior tourists in Malaysia. Two groups of tourists were chosen as the study sample, that is, future seniors (40–54 years old) and seniors (55 years old and above). It is hoped th...

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Main Authors: Liew, Sien Leong, Hussin, Siti Rahayu, Abdullah, Nawal Hanim
Format: Article
Published: SAGE Publications 2021
Online Access:http://psasir.upm.edu.my/id/eprint/96160/
https://journals.sagepub.com/doi/full/10.1177/2158244021998658
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spelling my.upm.eprints.961602023-01-31T03:26:34Z http://psasir.upm.edu.my/id/eprint/96160/ Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach Liew, Sien Leong Hussin, Siti Rahayu Abdullah, Nawal Hanim This study aims to identify the tourists’ expectation and satisfaction of destination attributes from the perspective of senior tourists in Malaysia. Two groups of tourists were chosen as the study sample, that is, future seniors (40–54 years old) and seniors (55 years old and above). It is hoped that, through recognizing and raising awareness on the need for equal traveling opportunities, senior tourists and future senior tourists will be encouraged to undertake more tourism activities. An importance-performance analysis (IPA) and paired sample t tests were employed to investigate senior tourists’ perceptions of senior-friendly destination attributes. Measures of destination attributes included the “4As” (i.e., attractions, accessibility, amenities, and ancillary services). The findings from a survey of 227 respondents revealed that the most important attributes for a senior-friendly destination are safety and cleanliness. Other attributes deemed important by senior tourists include the availability of leisure facilities and barrier-free public transportation. The findings also highlight attributes that tourism industry practitioners may use to improve tourists’ satisfaction and develop into competitive advantages against other tourist destinations. Both theoretical and practical implications of these important findings are discussed. SAGE Publications 2021 Article PeerReviewed Liew, Sien Leong and Hussin, Siti Rahayu and Abdullah, Nawal Hanim (2021) Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach. SAGE Open, 11 (1). pp. 1-19. ISSN 2158-2440 https://journals.sagepub.com/doi/full/10.1177/2158244021998658 10.1177/2158244021998658
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description This study aims to identify the tourists’ expectation and satisfaction of destination attributes from the perspective of senior tourists in Malaysia. Two groups of tourists were chosen as the study sample, that is, future seniors (40–54 years old) and seniors (55 years old and above). It is hoped that, through recognizing and raising awareness on the need for equal traveling opportunities, senior tourists and future senior tourists will be encouraged to undertake more tourism activities. An importance-performance analysis (IPA) and paired sample t tests were employed to investigate senior tourists’ perceptions of senior-friendly destination attributes. Measures of destination attributes included the “4As” (i.e., attractions, accessibility, amenities, and ancillary services). The findings from a survey of 227 respondents revealed that the most important attributes for a senior-friendly destination are safety and cleanliness. Other attributes deemed important by senior tourists include the availability of leisure facilities and barrier-free public transportation. The findings also highlight attributes that tourism industry practitioners may use to improve tourists’ satisfaction and develop into competitive advantages against other tourist destinations. Both theoretical and practical implications of these important findings are discussed.
format Article
author Liew, Sien Leong
Hussin, Siti Rahayu
Abdullah, Nawal Hanim
spellingShingle Liew, Sien Leong
Hussin, Siti Rahayu
Abdullah, Nawal Hanim
Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach
author_facet Liew, Sien Leong
Hussin, Siti Rahayu
Abdullah, Nawal Hanim
author_sort Liew, Sien Leong
title Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach
title_short Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach
title_full Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach
title_fullStr Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach
title_full_unstemmed Attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach
title_sort attributes of senior-friendly tourism destinations for current and future senior tourists: an importance-performance analysis approach
publisher SAGE Publications
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/96160/
https://journals.sagepub.com/doi/full/10.1177/2158244021998658
_version_ 1756685779538542592
score 13.211869

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