The relationship between live commerce towards customer engagement in Malaysia e-commerce platform
This paper emphasizes on the variables of live commerce and the relationship with Customer engagement in e-commerce platform in Malaysia. An interdisciplinary literature review suggesting positive relationship between live commerce and customer engagement. Therefore, using the Social Cognitive (SC)...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95586/1/The%20relationship%20between%20live%20commerce%20towards%20customer%20engagement%20in%20Malaysia%20e-commerce%20platform.pdf http://psasir.upm.edu.my/id/eprint/95586/ https://hrmars.com/index.php/IJARBSS/article/view/11416/The-Relationship-between-Live-Commerce-towards-Customer-Engagement-in-Malaysia-E-commerce-Platform |
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