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The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions

Nowadays, consumer issues are becoming more serious, especially those involving online fraud, such as scams. As a consumer, one should take precautions to protect oneself from encountering this problem. Consumerism practices are the key components that provide consumers with strong self-protection a...

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Main Authors: Dol, Nurazlina, Abu Bakar, Elistina, Md Jusoh, Zuroni, Muhammad Arif, Afida Mastura
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association (MACFEA) 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95527/1/The%20mediating%20effect%20of%20media%20on%20the%20relationship%20between%20consumer%20values%20and%20attitudes.pdf
http://psasir.upm.edu.my/id/eprint/95527/
https://www.majcafe.com/2021/08/30/volume-27-2021/
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spelling my.upm.eprints.955272022-08-22T06:04:59Z http://psasir.upm.edu.my/id/eprint/95527/ The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions Dol, Nurazlina Abu Bakar, Elistina Md Jusoh, Zuroni Muhammad Arif, Afida Mastura Nowadays, consumer issues are becoming more serious, especially those involving online fraud, such as scams. As a consumer, one should take precautions to protect oneself from encountering this problem. Consumerism practices are the key components that provide consumers with strong self-protection and positive attitudes. Students of higher learning institutions, a large group of mainly young people, play the roles of educated agents of change who may champion the interests of consumers in the future. The objective of this study is to investigate the impact of media agents as a mediating variable in the relationship between consumer attitudes and values, self-identity, trust in the government, and consumerism practices. The Social Cognitive Theory and the Consumer Socialization Theory were used in this study to achieve a deep understanding of the concept of consumerism practices. This study involved eight hundred students of higher learning institutions in Malaysia from ten institutes selected by randomised sampling. A questionnaire was created and used for purposes of data collection. Data analysis was conducted in Structural Equation Modeling (SEM) analysis using the Analysis of Moment Structural (AMOS) software. The results showed that media agents are partial mediators in the relationship between self-identity and consumerism practices and between consumer attitudes and consumerism practices. It was also found that consumer attitudes, consumer values, self-identity, and trust in the government have a direct and significant relationship with students’ consumerism practices. This study contributes to the theoretical expansion of consumerism practices and serves as a guide for relevant ministries, institutions of higher learning, and consumer associations in their efforts to implement educational activities and programs on consumerism. Malaysian Consumer and Family Economics Association (MACFEA) 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/95527/1/The%20mediating%20effect%20of%20media%20on%20the%20relationship%20between%20consumer%20values%20and%20attitudes.pdf Dol, Nurazlina and Abu Bakar, Elistina and Md Jusoh, Zuroni and Muhammad Arif, Afida Mastura (2021) The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions. Malaysian Journal of Consumer and Family Economics, 27. 220 - 244. ISSN 1511-2802 https://www.majcafe.com/2021/08/30/volume-27-2021/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Nowadays, consumer issues are becoming more serious, especially those involving online fraud, such as scams. As a consumer, one should take precautions to protect oneself from encountering this problem. Consumerism practices are the key components that provide consumers with strong self-protection and positive attitudes. Students of higher learning institutions, a large group of mainly young people, play the roles of educated agents of change who may champion the interests of consumers in the future. The objective of this study is to investigate the impact of media agents as a mediating variable in the relationship between consumer attitudes and values, self-identity, trust in the government, and consumerism practices. The Social Cognitive Theory and the Consumer Socialization Theory were used in this study to achieve a deep understanding of the concept of consumerism practices. This study involved eight hundred students of higher learning institutions in Malaysia from ten institutes selected by randomised sampling. A questionnaire was created and used for purposes of data collection. Data analysis was conducted in Structural Equation Modeling (SEM) analysis using the Analysis of Moment Structural (AMOS) software. The results showed that media agents are partial mediators in the relationship between self-identity and consumerism practices and between consumer attitudes and consumerism practices. It was also found that consumer attitudes, consumer values, self-identity, and trust in the government have a direct and significant relationship with students’ consumerism practices. This study contributes to the theoretical expansion of consumerism practices and serves as a guide for relevant ministries, institutions of higher learning, and consumer associations in their efforts to implement educational activities and programs on consumerism.
format Article
author Dol, Nurazlina
Abu Bakar, Elistina
Md Jusoh, Zuroni
Muhammad Arif, Afida Mastura
spellingShingle Dol, Nurazlina
Abu Bakar, Elistina
Md Jusoh, Zuroni
Muhammad Arif, Afida Mastura
The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions
author_facet Dol, Nurazlina
Abu Bakar, Elistina
Md Jusoh, Zuroni
Muhammad Arif, Afida Mastura
author_sort Dol, Nurazlina
title The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions
title_short The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions
title_full The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions
title_fullStr The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions
title_full_unstemmed The mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions
title_sort mediating effect of media on the relationship between consumer values and attitudes, self-identity, trust in the government, and consumerism practices among students of higher learning institutions
publisher Malaysian Consumer and Family Economics Association (MACFEA)
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/95527/1/The%20mediating%20effect%20of%20media%20on%20the%20relationship%20between%20consumer%20values%20and%20attitudes.pdf
http://psasir.upm.edu.my/id/eprint/95527/
https://www.majcafe.com/2021/08/30/volume-27-2021/
_version_ 1743108543243878400
score 13.211869

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