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The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia

Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying facto...

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Main Authors: Meor Ahmad, Siti Salwani, Ali, Noor Azman
Format: Article
Language:English
Published: Innovare Academic Sciences 2021
Online Access:http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/95523/
https://innovareacademics.in/journals/index.php/ijss/article/view/40120
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spelling my.upm.eprints.955232022-08-22T06:10:55Z http://psasir.upm.edu.my/id/eprint/95523/ The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia Meor Ahmad, Siti Salwani Ali, Noor Azman Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying factors that affect green car purchase intention among Malaysian is important. This study provides some preliminary evidence on determinants of hybrid cars purchase intention in Malaysia and green product attachment as a mediator. Hence, the validity and reliability of instrument were examined via pretest and a pilot test. The data normality also was checked by using SPSS version 21. The findings suggest that the Green Trust and Green Product Attachment are the most significant factors on the influence toward Green Purchase Intention of hybrid cars in terms of reliability score. Innovare Academic Sciences 2021 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf Meor Ahmad, Siti Salwani and Ali, Noor Azman (2021) The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia. Innovare Journal Of Social Sciences, 9 (1). pp. 1-5. ISSN 2347-5544 https://innovareacademics.in/journals/index.php/ijss/article/view/40120 10.22159/ijss.2021.v9i1.40120
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Transportation is acknowledged as one of the major sources of greenhouse gasses and air pollution. Thus, promoting cars with high efficiency in fuel consumption and reduce emission is required to replace conventional cars. In that case, encouraging consumer to purchase green car by identifying factors that affect green car purchase intention among Malaysian is important. This study provides some preliminary evidence on determinants of hybrid cars purchase intention in Malaysia and green product attachment as a mediator. Hence, the validity and reliability of instrument were examined via pretest and a pilot test. The data normality also was checked by using SPSS version 21. The findings suggest that the Green Trust and Green Product Attachment are the most significant factors on the influence toward Green Purchase Intention of hybrid cars in terms of reliability score.
format Article
author Meor Ahmad, Siti Salwani
Ali, Noor Azman
spellingShingle Meor Ahmad, Siti Salwani
Ali, Noor Azman
The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
author_facet Meor Ahmad, Siti Salwani
Ali, Noor Azman
author_sort Meor Ahmad, Siti Salwani
title The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
title_short The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
title_full The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
title_fullStr The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
title_full_unstemmed The measurement of consumer green purchase intention determinants toward hybrid cars in Malaysia
title_sort measurement of consumer green purchase intention determinants toward hybrid cars in malaysia
publisher Innovare Academic Sciences
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/95523/1/The%20measurement%20of%20consumer%20green%20purchase%20intention%20determinants%20toward%20hybrid%20cars%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/95523/
https://innovareacademics.in/journals/index.php/ijss/article/view/40120
_version_ 1743108542826545152
score 13.211869

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