The best practice of marketing strategies for the Malaysian business event industry from experts' perspective
Purpose: This paper aims to explore the best practices in marketing strategies for the Malaysian business event industry. Design/methodology/approach: A qualitative methodology was adopted to collect primary data from semi-structured interviews. The informants included ten experts from the Malaysian...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/95343/ https://www.emerald.com/insight/content/doi/10.1108/JHTI-09-2020-0178/full/html |
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