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Women influence on the practical role of public relations in Iskandar Malaysia region

The role of Public Relations (PR) practitioners is often associated with the extent to which a person is able to carry out his/her responsibilities effectively. Previous studies have often linked the field of PR stereotypically to a career of women rather than men (Niel, 2016; Place, 2015). Public s...

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Main Authors: Abdul Rahim, Shahrul Amir, Markom, Mohd Nasir, AlSagoff, Syed Agil
Format: Article
Published: Human Resource Management Academic Research Society 2021
Online Access:http://psasir.upm.edu.my/id/eprint/93598/
http://hrmars.com/index.php/pages/detail/IJARBSS
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spelling my.upm.eprints.935982023-04-13T07:10:19Z http://psasir.upm.edu.my/id/eprint/93598/ Women influence on the practical role of public relations in Iskandar Malaysia region Abdul Rahim, Shahrul Amir Markom, Mohd Nasir AlSagoff, Syed Agil The role of Public Relations (PR) practitioners is often associated with the extent to which a person is able to carry out his/her responsibilities effectively. Previous studies have often linked the field of PR stereotypically to a career of women rather than men (Niel, 2016; Place, 2015). Public seldom give a negative perception towards the role of women's PR. Therefore, the aim of this study is to find out recent development of the role of women's PR, especially in Iskandar Malaysia. The effort is to learn the real phenomenon of women carries out their duties as PR practitioner. This qualitative study will further explore the issue by phenomenological approach using in-depth interviews among PR practitioners in Iskandar Malaysia. The results of the study has discovered that the importance of the attitude of women’s PR is very important in implementing their relationship with society. They were found remains tightly knotted to their role as technicians rather than managers although without gender competitions. This study is expected to contribute to future improvements in the field of public relations (PR). Human Resource Management Academic Research Society 2021-12 Article PeerReviewed Abdul Rahim, Shahrul Amir and Markom, Mohd Nasir and AlSagoff, Syed Agil (2021) Women influence on the practical role of public relations in Iskandar Malaysia region. International Journal of Academic Research in Business and Social Sciences, 11 (12). 160 - 180. ISSN 2222-6990 http://hrmars.com/index.php/pages/detail/IJARBSS 10.6007/IJARBSS/v11-i12/11520
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The role of Public Relations (PR) practitioners is often associated with the extent to which a person is able to carry out his/her responsibilities effectively. Previous studies have often linked the field of PR stereotypically to a career of women rather than men (Niel, 2016; Place, 2015). Public seldom give a negative perception towards the role of women's PR. Therefore, the aim of this study is to find out recent development of the role of women's PR, especially in Iskandar Malaysia. The effort is to learn the real phenomenon of women carries out their duties as PR practitioner. This qualitative study will further explore the issue by phenomenological approach using in-depth interviews among PR practitioners in Iskandar Malaysia. The results of the study has discovered that the importance of the attitude of women’s PR is very important in implementing their relationship with society. They were found remains tightly knotted to their role as technicians rather than managers although without gender competitions. This study is expected to contribute to future improvements in the field of public relations (PR).
format Article
author Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
AlSagoff, Syed Agil
spellingShingle Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
AlSagoff, Syed Agil
Women influence on the practical role of public relations in Iskandar Malaysia region
author_facet Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
AlSagoff, Syed Agil
author_sort Abdul Rahim, Shahrul Amir
title Women influence on the practical role of public relations in Iskandar Malaysia region
title_short Women influence on the practical role of public relations in Iskandar Malaysia region
title_full Women influence on the practical role of public relations in Iskandar Malaysia region
title_fullStr Women influence on the practical role of public relations in Iskandar Malaysia region
title_full_unstemmed Women influence on the practical role of public relations in Iskandar Malaysia region
title_sort women influence on the practical role of public relations in iskandar malaysia region
publisher Human Resource Management Academic Research Society
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/93598/
http://hrmars.com/index.php/pages/detail/IJARBSS
_version_ 1763298016764100608
score 13.211869

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