The perception of Standard Chartered Bank Malaysia Berhad's clerk on the motivational impact of the sales incentive scheme on their effort, participation, teamwork, emotion and commitment
This study examines the perception of the clerk on the motivational impact of the Sales Incentive Scheme. Specifically it intend (i) to identify the clerk's perception regarding the motivational impact of the Sales Incentive Scheme on their effort, participation, teamwork, emotion and commit...
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1999
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/9135/1/FPP_1999_21%20IR.pdf http://psasir.upm.edu.my/id/eprint/9135/ |
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| Summary: | This study examines the perception of the clerk on the motivational
impact of the Sales Incentive Scheme. Specifically it intend (i) to identify the
clerk's perception regarding the motivational impact of the Sales Incentive
Scheme on their effort, participation, teamwork, emotion and commitment, (ii)
to examine the inter-relationship of these motivational impact areas base on
the clerical perception, and finally (iii) to rank the identified impact areas.
The respondents for this study comprised of sixty-one clerical staff
from all the six branches of the Standard Chartered Bank Malaysia Berhad,
Consumer Banking Division in the Sarawak Region. Questionnaires were
used in collecting the data for the study. Five impact areas were identified for
this study, which are effort, staff participation, teamwork, emotion and
commitment. Descriptive statistics (frequency and mean) and inferential
statistics (correlation and Anova) were used to analyse the data. -
The major findings of this study are: (i) that the Sales Incentive
Scheme has motivate the clerical to put an effort to perform sales, but (ii) it
does not push them to participate; (iii) did not create a healthy working
relationship,{iv) was not perceived as a source of happiness; and (v) has not
been able to generate the level of commitment that the bank want. There is a
negative inter-relationship between all the impact areas except for the
relationship between teamwork with participation, and emotion with effort.
Effort is perceived as the most important area in term of ranking, followed by
participation, teamwork, commitment and emotion. |
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