Managing a change : case history of a bumiputera entrepreneur
This study seeks to understand what an individual did, in the entrepreneurial processes that he underwent, when he entered the world of entrepreneurship. Specifically, the objectives were 1) to identify the processes in the individual's entrepreneurship development, 2) to know how the entrep...
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| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1997
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/9069/1/FPP_1998_73%20IR.pdf http://psasir.upm.edu.my/id/eprint/9069/ |
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| Summary: | This study seeks to understand what an individual did, in the
entrepreneurial processes that he underwent, when he entered the world of
entrepreneurship. Specifically, the objectives were 1) to identify the processes in
the individual's entrepreneurship development, 2) to know how the entrepreneur
handle the changes in his entrepreneurial life, and 3) to identify the profile of the
entrepreneur.
The life period of the Bumiputera understudied covered the time prior to his
leaving the salaried job until his business venture became profitable. A historical case study design was utilised. Three in-depth interviews of the informant were
made and a two month field observation of the informant was done. All the
interviews were tape recorded and transcribed. The daily observations were
recorded. The data were then inductively analysed. |
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