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Consumers’ purchasing intention towards organic rice

The purpose of this study is to determine the consumers‟ purchasing intention towards organic rice. The emphasis is more towards the relationship between socio-demographic and the factors that influence the consumers‟ purchasing intention towards organic rice. The totals of 400 respondents were chos...

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Main Author: Johari, Nursaadah
Format: Project Paper Report
Language:English
Published: 2018
Online Access:http://psasir.upm.edu.my/id/eprint/89785/1/FP%202018%2051%20IR.pdf
http://psasir.upm.edu.my/id/eprint/89785/
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spelling my.upm.eprints.897852021-06-14T04:02:34Z http://psasir.upm.edu.my/id/eprint/89785/ Consumers’ purchasing intention towards organic rice Johari, Nursaadah The purpose of this study is to determine the consumers‟ purchasing intention towards organic rice. The emphasis is more towards the relationship between socio-demographic and the factors that influence the consumers‟ purchasing intention towards organic rice. The totals of 400 respondents were chosen using simple random sampling method from selected Klang Valley area. Data that were collected from the survey were analysed using three types of method which were descriptive analysis, factor analysis and chi-square analysis. Factor analysis was conducted to identify the factors that influence consumers‟ purchasing intention towards organic rice. In this study, three (3) factors were identified which are attitude, subjective norms and perceived behaviour control. Chi-square was conducted to identify the relationship between socio-demographic and consumers‟ purchasing intention towards organic rice. The results showed that different age group and educational level have different purchasing intention towards organic rice. From the results, it can be recommended that the producers and marketers of organic rice can do a campaign to promote and sell their products to people that from 26-35 years old and from degree level of education which is during exhibitions and events organized by the university or college, especially events that involve healthy lifestyle such as World Health Day. 2018 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/89785/1/FP%202018%2051%20IR.pdf Johari, Nursaadah (2018) Consumers’ purchasing intention towards organic rice. [Project Paper Report]
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The purpose of this study is to determine the consumers‟ purchasing intention towards organic rice. The emphasis is more towards the relationship between socio-demographic and the factors that influence the consumers‟ purchasing intention towards organic rice. The totals of 400 respondents were chosen using simple random sampling method from selected Klang Valley area. Data that were collected from the survey were analysed using three types of method which were descriptive analysis, factor analysis and chi-square analysis. Factor analysis was conducted to identify the factors that influence consumers‟ purchasing intention towards organic rice. In this study, three (3) factors were identified which are attitude, subjective norms and perceived behaviour control. Chi-square was conducted to identify the relationship between socio-demographic and consumers‟ purchasing intention towards organic rice. The results showed that different age group and educational level have different purchasing intention towards organic rice. From the results, it can be recommended that the producers and marketers of organic rice can do a campaign to promote and sell their products to people that from 26-35 years old and from degree level of education which is during exhibitions and events organized by the university or college, especially events that involve healthy lifestyle such as World Health Day.
format Project Paper Report
author Johari, Nursaadah
spellingShingle Johari, Nursaadah
Consumers’ purchasing intention towards organic rice
author_facet Johari, Nursaadah
author_sort Johari, Nursaadah
title Consumers’ purchasing intention towards organic rice
title_short Consumers’ purchasing intention towards organic rice
title_full Consumers’ purchasing intention towards organic rice
title_fullStr Consumers’ purchasing intention towards organic rice
title_full_unstemmed Consumers’ purchasing intention towards organic rice
title_sort consumers’ purchasing intention towards organic rice
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/89785/1/FP%202018%2051%20IR.pdf
http://psasir.upm.edu.my/id/eprint/89785/
_version_ 1703962183759560704
score 13.211869

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