Identifying the key purchase factors for organic food among Chinese consumers
The current study primarily aims to identify the critical purchase factors that affect Chinese consumer purchase intention and purchase decision with regard to organic food consumption, in accordance with a modified theory of planned behavior and the alphabet theory. Specifically, this study builds...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89264/1/FOOD.pdf http://psasir.upm.edu.my/id/eprint/89264/ https://fbr.springeropen.com/articles/10.1186/s11782-020-00093-3 |
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