I see, and I hunt: the link between gastronomy online reviews, involvement and behavioural intention towards ethnic food
Purpose: Despite the growth of social networking websites as hybrid promotional tools, the empirical research that is currently available in explaining the consequences of gastronomy online reviews on ethnic food behavioural intention is limited. The purpose of this paper is to adopt a novel approac...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/89246/1/ETHNIC.pdf http://psasir.upm.edu.my/id/eprint/89246/ https://www.emerald.com/insight/content/doi/10.1108/BFJ-07-2018-0459/full/html |
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