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How does financial communication affect millennials’ online shares purchase intention?

The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to...

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Main Authors: De Costa, Feroz, Aziz, Norzalita, Wan Hussain, Wan Mohd Hirwani, Mohd Hasan, Nurul Ain
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2020
Online Access:http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf
http://psasir.upm.edu.my/id/eprint/89210/
https://hrmars.com/papers/detail/IJARBSS/7784/How-does-Financial-Communication-affect-Millennials-Online-Shares-Purchase-Intention
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spelling my.upm.eprints.892102021-09-03T09:59:29Z http://psasir.upm.edu.my/id/eprint/89210/ How does financial communication affect millennials’ online shares purchase intention? De Costa, Feroz Aziz, Norzalita Wan Hussain, Wan Mohd Hirwani Mohd Hasan, Nurul Ain The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to test seven hypotheses based on prior literature. The partial least squares structural equation modelling (PLS-SEM) technique and the SmartPLS 3 tool was used to analyse this study. The findings of this study highlighted that user generated content (UGC) and firm generated content (FGC) positively influence brand attitude. By incorporating the theory of reasoned action and the signalling theory, the result showed a contradictive outcome to previous literature. UGC has no direct effect on the purchase intention of Shariah-compliant online stocks. This study suggests that companies should further comprehend the branding of their companies with the use of their official social media pages by increasing a positive attitude towards their brand. Human Resource Management Academic Research Society 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf De Costa, Feroz and Aziz, Norzalita and Wan Hussain, Wan Mohd Hirwani and Mohd Hasan, Nurul Ain (2020) How does financial communication affect millennials’ online shares purchase intention? International Journal of Academic Research in Business and Social Sciences, 10 (9). 681 - 698. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/7784/How-does-Financial-Communication-affect-Millennials-Online-Shares-Purchase-Intention 10.6007/IJARBSS/v10-i9/7784
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to test seven hypotheses based on prior literature. The partial least squares structural equation modelling (PLS-SEM) technique and the SmartPLS 3 tool was used to analyse this study. The findings of this study highlighted that user generated content (UGC) and firm generated content (FGC) positively influence brand attitude. By incorporating the theory of reasoned action and the signalling theory, the result showed a contradictive outcome to previous literature. UGC has no direct effect on the purchase intention of Shariah-compliant online stocks. This study suggests that companies should further comprehend the branding of their companies with the use of their official social media pages by increasing a positive attitude towards their brand.
format Article
author De Costa, Feroz
Aziz, Norzalita
Wan Hussain, Wan Mohd Hirwani
Mohd Hasan, Nurul Ain
spellingShingle De Costa, Feroz
Aziz, Norzalita
Wan Hussain, Wan Mohd Hirwani
Mohd Hasan, Nurul Ain
How does financial communication affect millennials’ online shares purchase intention?
author_facet De Costa, Feroz
Aziz, Norzalita
Wan Hussain, Wan Mohd Hirwani
Mohd Hasan, Nurul Ain
author_sort De Costa, Feroz
title How does financial communication affect millennials’ online shares purchase intention?
title_short How does financial communication affect millennials’ online shares purchase intention?
title_full How does financial communication affect millennials’ online shares purchase intention?
title_fullStr How does financial communication affect millennials’ online shares purchase intention?
title_full_unstemmed How does financial communication affect millennials’ online shares purchase intention?
title_sort how does financial communication affect millennials’ online shares purchase intention?
publisher Human Resource Management Academic Research Society
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf
http://psasir.upm.edu.my/id/eprint/89210/
https://hrmars.com/papers/detail/IJARBSS/7784/How-does-Financial-Communication-affect-Millennials-Online-Shares-Purchase-Intention
_version_ 1710677173693579264
score 13.211869

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