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Halal food facilities in Japan from the perspective of Malaysian muslim tourists

In addition to being a popular destination for tourists worldwide, Japan is getting high marks for its efforts to become a halal-friendly tourist destination. Halal or Islamic tourism is a market segment that is fast growing not only in Muslim countries but globally due to the rapid growth of the Mu...

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Main Authors: Wan Sulong, Wan Muhammad, Husain, Salina, Ismail, Muhd Zulkifli, Othman, Mohd Sukki, Mohd Zin, Zaid, Mohd Ghazali, Rabihah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2020
Online Access:http://psasir.upm.edu.my/id/eprint/89145/1/HALAL.pdf
http://psasir.upm.edu.my/id/eprint/89145/
https://hrmars.com/papers/detail/IJARBSS/7949
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spelling my.upm.eprints.891452021-09-04T00:08:26Z http://psasir.upm.edu.my/id/eprint/89145/ Halal food facilities in Japan from the perspective of Malaysian muslim tourists Wan Sulong, Wan Muhammad Husain, Salina Ismail, Muhd Zulkifli Othman, Mohd Sukki Mohd Zin, Zaid Mohd Ghazali, Rabihah In addition to being a popular destination for tourists worldwide, Japan is getting high marks for its efforts to become a halal-friendly tourist destination. Halal or Islamic tourism is a market segment that is fast growing not only in Muslim countries but globally due to the rapid growth of the Muslim population. Japan is at the top of the list of countries that increase their hospitality to Muslim customers. The purpose of this study is to investigate the perspective of Malaysian Muslims tourists towards halal food facilities based on their experience of a visit to Japan. Surveys via the questionnaire are the method used for data collection. The outcome of the study shows that respondents are very concerned about the halal status of food due to their understanding of the concept of halal food. Therefore, most of them only choose food that is believed to be permitted especially those with halal logo. Halal food is relatively easy to get at the airport and major tourist attractions. The presence of Muslim workers in halal premises adds to their confidence in the halal food provided. In terms of cost, respondents are less satisfied because the cost of halal food is relatively expensive. Human Resource Management Academic Research Society 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/89145/1/HALAL.pdf Wan Sulong, Wan Muhammad and Husain, Salina and Ismail, Muhd Zulkifli and Othman, Mohd Sukki and Mohd Zin, Zaid and Mohd Ghazali, Rabihah (2020) Halal food facilities in Japan from the perspective of Malaysian muslim tourists. International Journal of Academic Research in Business and Social Sciences, 10 (11). 180 - 192. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/7949 10.6007/IJARBSS/v10-i11/7949
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description In addition to being a popular destination for tourists worldwide, Japan is getting high marks for its efforts to become a halal-friendly tourist destination. Halal or Islamic tourism is a market segment that is fast growing not only in Muslim countries but globally due to the rapid growth of the Muslim population. Japan is at the top of the list of countries that increase their hospitality to Muslim customers. The purpose of this study is to investigate the perspective of Malaysian Muslims tourists towards halal food facilities based on their experience of a visit to Japan. Surveys via the questionnaire are the method used for data collection. The outcome of the study shows that respondents are very concerned about the halal status of food due to their understanding of the concept of halal food. Therefore, most of them only choose food that is believed to be permitted especially those with halal logo. Halal food is relatively easy to get at the airport and major tourist attractions. The presence of Muslim workers in halal premises adds to their confidence in the halal food provided. In terms of cost, respondents are less satisfied because the cost of halal food is relatively expensive.
format Article
author Wan Sulong, Wan Muhammad
Husain, Salina
Ismail, Muhd Zulkifli
Othman, Mohd Sukki
Mohd Zin, Zaid
Mohd Ghazali, Rabihah
spellingShingle Wan Sulong, Wan Muhammad
Husain, Salina
Ismail, Muhd Zulkifli
Othman, Mohd Sukki
Mohd Zin, Zaid
Mohd Ghazali, Rabihah
Halal food facilities in Japan from the perspective of Malaysian muslim tourists
author_facet Wan Sulong, Wan Muhammad
Husain, Salina
Ismail, Muhd Zulkifli
Othman, Mohd Sukki
Mohd Zin, Zaid
Mohd Ghazali, Rabihah
author_sort Wan Sulong, Wan Muhammad
title Halal food facilities in Japan from the perspective of Malaysian muslim tourists
title_short Halal food facilities in Japan from the perspective of Malaysian muslim tourists
title_full Halal food facilities in Japan from the perspective of Malaysian muslim tourists
title_fullStr Halal food facilities in Japan from the perspective of Malaysian muslim tourists
title_full_unstemmed Halal food facilities in Japan from the perspective of Malaysian muslim tourists
title_sort halal food facilities in japan from the perspective of malaysian muslim tourists
publisher Human Resource Management Academic Research Society
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/89145/1/HALAL.pdf
http://psasir.upm.edu.my/id/eprint/89145/
https://hrmars.com/papers/detail/IJARBSS/7949
_version_ 1710677167385346048
score 13.239859

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