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Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand

This qualitative research by case study approach focuses on identifying the factors on the development of community-based tourism (CBT) in Phitsanulok Province of Thailand. The in-depth interview is the primary tool, gathering data from 10 key informants who are community leaders, CBT and homestay o...

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Main Authors: Witchayakawin, Pakin, Abdul Aziz, Yuhanis, Bali Mahomed, Anuar Shah, Abdullah, Nawal Hanim
Format: Article
Language:English
Published: Innovare Academics Sciences 2020
Online Access:http://psasir.upm.edu.my/id/eprint/88991/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/88991/
http://www.jcreview.com/index.php?mno=85869
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spelling my.upm.eprints.889912021-11-01T23:18:11Z http://psasir.upm.edu.my/id/eprint/88991/ Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand Witchayakawin, Pakin Abdul Aziz, Yuhanis Bali Mahomed, Anuar Shah Abdullah, Nawal Hanim This qualitative research by case study approach focuses on identifying the factors on the development of community-based tourism (CBT) in Phitsanulok Province of Thailand. The in-depth interview is the primary tool, gathering data from 10 key informants who are community leaders, CBT and homestay operators as well as a CBT project founder from June to July 2019. Cluster random sampling technique was used in three dominant CBT villages in Phitsanulok Province. An open coding technique by Nvivo12PLUS program was used to analyze the data. The findings show that the seven most important factors covering community participation are: ownership, outside support and supportive policy, marketing, value creation and supply chain, empowerment and people potential, leadership, and partnership. Surprisingly, three new effective factors are entrepreneurship skill, type of activities, and tour package design. It implies that visitors could accommodate one more night in Phitsanulok due to the activity types that appear to be an effective factor in developing and encouraging their stay. Innovare Academics Sciences 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88991/1/ABSTRACT.pdf Witchayakawin, Pakin and Abdul Aziz, Yuhanis and Bali Mahomed, Anuar Shah and Abdullah, Nawal Hanim (2020) Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand. Journal of Critical Reviews, 7 (12). 75 - 85. ISSN 2394-5125 http://www.jcreview.com/index.php?mno=85869 10.31838/jcr.07.12.12
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description This qualitative research by case study approach focuses on identifying the factors on the development of community-based tourism (CBT) in Phitsanulok Province of Thailand. The in-depth interview is the primary tool, gathering data from 10 key informants who are community leaders, CBT and homestay operators as well as a CBT project founder from June to July 2019. Cluster random sampling technique was used in three dominant CBT villages in Phitsanulok Province. An open coding technique by Nvivo12PLUS program was used to analyze the data. The findings show that the seven most important factors covering community participation are: ownership, outside support and supportive policy, marketing, value creation and supply chain, empowerment and people potential, leadership, and partnership. Surprisingly, three new effective factors are entrepreneurship skill, type of activities, and tour package design. It implies that visitors could accommodate one more night in Phitsanulok due to the activity types that appear to be an effective factor in developing and encouraging their stay.
format Article
author Witchayakawin, Pakin
Abdul Aziz, Yuhanis
Bali Mahomed, Anuar Shah
Abdullah, Nawal Hanim
spellingShingle Witchayakawin, Pakin
Abdul Aziz, Yuhanis
Bali Mahomed, Anuar Shah
Abdullah, Nawal Hanim
Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand
author_facet Witchayakawin, Pakin
Abdul Aziz, Yuhanis
Bali Mahomed, Anuar Shah
Abdullah, Nawal Hanim
author_sort Witchayakawin, Pakin
title Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand
title_short Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand
title_full Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand
title_fullStr Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand
title_full_unstemmed Factors on development of Community-Based Tourism (CBT) in Phitsanulok Province of Thailand
title_sort factors on development of community-based tourism (cbt) in phitsanulok province of thailand
publisher Innovare Academics Sciences
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/88991/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/88991/
http://www.jcreview.com/index.php?mno=85869
_version_ 1717095419641593856
score 13.211869

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