Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant
The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate soc...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88595/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88595/ https://onlinelibrary.wiley.com/doi/abs/10.1002/csr.1931 |
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