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Discursive strategies and speech acts in political discourse of Najib and Modi

Election campaigns are constantly regarded as a persuasive campaign to convince the nation to vote for the leader of a country. Being said such, this study investigates the discourse of twitter of two political premiers in Asia: Former Prime Minister of Malaysia, Najib Tun Razak (henceforth, Najib)...

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Main Authors: Ramanathan, Renugah, Paramasivam, Shamala, Tan, Bee Hoon
Format: Article
Language:English
Published: Shanlax International Journals 2020
Online Access:http://psasir.upm.edu.my/id/eprint/88485/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/88485/
http://www.shanlaxjournals.in/journals/index.php/education/article/view/3168
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spelling my.upm.eprints.884852021-12-23T08:30:46Z http://psasir.upm.edu.my/id/eprint/88485/ Discursive strategies and speech acts in political discourse of Najib and Modi Ramanathan, Renugah Paramasivam, Shamala Tan, Bee Hoon Election campaigns are constantly regarded as a persuasive campaign to convince the nation to vote for the leader of a country. Being said such, this study investigates the discourse of twitter of two political premiers in Asia: Former Prime Minister of Malaysia, Najib Tun Razak (henceforth, Najib) and Prime Minister Narendra Modi (henceforth, Modi), in the aspects of discursive strategies and speech acts during election campaigns. The discourse of Najib and Modi are selected due to their active participation on Twitter throughout election campaigns. The data were collected over 3 months throughout the national elections of both the countries, which were from February to April 2013 in Malaysia and January to March 2014 in India. This qualitative study employs Wodak's discursive strategies to analyze the lexical choices utilized in the election tweets and Searle's speech act taxonomy to analyze the speech acts used. The presence of two major speech acts was highlighted during the elections: commissives and directives. These two speech acts collaborated under the hood of discursive strategies of predication and perspectivation that empowered Najib and Modi to establish a strong contact with citizens while creating a sense of integrity and oneness. This study is significant as it creates political and language awareness to citizens by denoting how political figures establish power through mutual consent with citizens using Twitter. Furthermore, this study enlightens citizens on how the 140-character tool can influence the political decision-making of a community. Shanlax International Journals 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88485/1/ABSTRACT.pdf Ramanathan, Renugah and Paramasivam, Shamala and Tan, Bee Hoon (2020) Discursive strategies and speech acts in political discourse of Najib and Modi. Shanlax International Journal of Education, 8 (3). 34- 44. ISSN 2320-2653; ESSN: 2582-1334 http://www.shanlaxjournals.in/journals/index.php/education/article/view/3168 10.34293/ education.v8i3.3168
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Election campaigns are constantly regarded as a persuasive campaign to convince the nation to vote for the leader of a country. Being said such, this study investigates the discourse of twitter of two political premiers in Asia: Former Prime Minister of Malaysia, Najib Tun Razak (henceforth, Najib) and Prime Minister Narendra Modi (henceforth, Modi), in the aspects of discursive strategies and speech acts during election campaigns. The discourse of Najib and Modi are selected due to their active participation on Twitter throughout election campaigns. The data were collected over 3 months throughout the national elections of both the countries, which were from February to April 2013 in Malaysia and January to March 2014 in India. This qualitative study employs Wodak's discursive strategies to analyze the lexical choices utilized in the election tweets and Searle's speech act taxonomy to analyze the speech acts used. The presence of two major speech acts was highlighted during the elections: commissives and directives. These two speech acts collaborated under the hood of discursive strategies of predication and perspectivation that empowered Najib and Modi to establish a strong contact with citizens while creating a sense of integrity and oneness. This study is significant as it creates political and language awareness to citizens by denoting how political figures establish power through mutual consent with citizens using Twitter. Furthermore, this study enlightens citizens on how the 140-character tool can influence the political decision-making of a community.
format Article
author Ramanathan, Renugah
Paramasivam, Shamala
Tan, Bee Hoon
spellingShingle Ramanathan, Renugah
Paramasivam, Shamala
Tan, Bee Hoon
Discursive strategies and speech acts in political discourse of Najib and Modi
author_facet Ramanathan, Renugah
Paramasivam, Shamala
Tan, Bee Hoon
author_sort Ramanathan, Renugah
title Discursive strategies and speech acts in political discourse of Najib and Modi
title_short Discursive strategies and speech acts in political discourse of Najib and Modi
title_full Discursive strategies and speech acts in political discourse of Najib and Modi
title_fullStr Discursive strategies and speech acts in political discourse of Najib and Modi
title_full_unstemmed Discursive strategies and speech acts in political discourse of Najib and Modi
title_sort discursive strategies and speech acts in political discourse of najib and modi
publisher Shanlax International Journals
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/88485/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/88485/
http://www.shanlaxjournals.in/journals/index.php/education/article/view/3168
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score 13.211869

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