Decision-making analysis using arduino-based Electroencephalography (EEG): an exploratory study for marketing strategy
Business technology has brought conventional marketing methods to the next level. These emerging integrated technologies has contributed to the growth and understanding of the consumer decision making process. Several studies have attempted to evaluate media content, especially on video advertising...
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| 主要な著者: | , , , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
The Science and Information
2020
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| オンライン･アクセス: | http://psasir.upm.edu.my/id/eprint/88346/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88346/ https://thesai.org/Publications/ViewPaper?Volume=11&Issue=9&Code=IJACSA&SerialNo=27 |
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