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Decision-making analysis using arduino-based Electroencephalography (EEG): an exploratory study for marketing strategy

Business technology has brought conventional marketing methods to the next level. These emerging integrated technologies has contributed to the growth and understanding of the consumer decision making process. Several studies have attempted to evaluate media content, especially on video advertising...

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书目详细资料
Main Authors:	Yazid, Ahmad Faiz, Mohd, Siti Munirah, Ali Khan, Abdul Razzak Khan Rustum, Kamarudin, Shafinah, Mohamad Jan, Nurhidaya
格式:	Article
语言:	English
出版:	The Science and Information 2020
在线阅读:	http://psasir.upm.edu.my/id/eprint/88346/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88346/ https://thesai.org/Publications/ViewPaper?Volume=11&Issue=9&Code=IJACSA&SerialNo=27
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