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Constructing kansei engineering methodology based on consumer experiences in children's luggage

Nowadays, there are many children’s luggage on sale in the Chinese market. However, the proportion of child renowning children’s luggage is still low. The lack of correct value determination of children’s luggage leads to consumers not having the desire to buy the luggage. Furth...

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Main Authors: Wang, Mingrun, Shaari, Nazlina, Perumal, Velu
Format: Article
Language:English
Published: PalArch Foundation 2020
Online Access:http://psasir.upm.edu.my/id/eprint/88246/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/88246/
https://archives.palarch.nl/index.php/jae/article/view/3317
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spelling my.upm.eprints.882462022-03-10T06:32:00Z http://psasir.upm.edu.my/id/eprint/88246/ Constructing kansei engineering methodology based on consumer experiences in children's luggage Wang, Mingrun Shaari, Nazlina Perumal, Velu Nowadays, there are many children’s luggage on sale in the Chinese market. However, the proportion of child renowning children’s luggage is still low. The lack of correct value determination of children’s luggage leads to consumers not having the desire to buy the luggage. Furthermore, understanding consumer experiences is the key to determine the value of children’s luggage. Previous researches did not analyse the consumer experiences of children’s luggage. The lack of understanding of the consumer experiences of children’s luggage leads to the value of the luggage cannot be correctly determined. These two problems have caused children’s luggage to lose their competitive advantages in the children’s consumer market. Therefore, this study targets to support the sales of children’s luggage and enhance the development of children’s luggage industry through using Kansei Engineering methodology. The findings found that the performance and appearance of children’s luggage were the two important components that parents will pay attention to when purchasing a luggage for their children. Children’s luggage with more convenience, comfortableness, safety, durability, pleasure and authority have a higher competitive advantage. Design elements of simple internal structure, convenient sliding moving mode, simple pull/push moving mode, smooth and hard shell, comfortable and soft shell, flexible and stable double row wheel, comfortable U-shaped telescopic handle, comfortable button opening mode, smooth or functional shape should be selected to design a high value children’s luggage. The findings will help designers to design a children’s luggage that provides more competitive advantages, thus promoting children's luggage sales and improving the children's luggage industry. PalArch Foundation 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88246/1/ABSTRACT.pdf Wang, Mingrun and Shaari, Nazlina and Perumal, Velu (2020) Constructing kansei engineering methodology based on consumer experiences in children's luggage. PalArch's Journal of Archaeology of Egypt/ Egyptology, 17 (10). 49 - 69. ISSN 1567-214X https://archives.palarch.nl/index.php/jae/article/view/3317
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Nowadays, there are many children’s luggage on sale in the Chinese market. However, the proportion of child renowning children’s luggage is still low. The lack of correct value determination of children’s luggage leads to consumers not having the desire to buy the luggage. Furthermore, understanding consumer experiences is the key to determine the value of children’s luggage. Previous researches did not analyse the consumer experiences of children’s luggage. The lack of understanding of the consumer experiences of children’s luggage leads to the value of the luggage cannot be correctly determined. These two problems have caused children’s luggage to lose their competitive advantages in the children’s consumer market. Therefore, this study targets to support the sales of children’s luggage and enhance the development of children’s luggage industry through using Kansei Engineering methodology. The findings found that the performance and appearance of children’s luggage were the two important components that parents will pay attention to when purchasing a luggage for their children. Children’s luggage with more convenience, comfortableness, safety, durability, pleasure and authority have a higher competitive advantage. Design elements of simple internal structure, convenient sliding moving mode, simple pull/push moving mode, smooth and hard shell, comfortable and soft shell, flexible and stable double row wheel, comfortable U-shaped telescopic handle, comfortable button opening mode, smooth or functional shape should be selected to design a high value children’s luggage. The findings will help designers to design a children’s luggage that provides more competitive advantages, thus promoting children's luggage sales and improving the children's luggage industry.
format Article
author Wang, Mingrun
Shaari, Nazlina
Perumal, Velu
spellingShingle Wang, Mingrun
Shaari, Nazlina
Perumal, Velu
Constructing kansei engineering methodology based on consumer experiences in children's luggage
author_facet Wang, Mingrun
Shaari, Nazlina
Perumal, Velu
author_sort Wang, Mingrun
title Constructing kansei engineering methodology based on consumer experiences in children's luggage
title_short Constructing kansei engineering methodology based on consumer experiences in children's luggage
title_full Constructing kansei engineering methodology based on consumer experiences in children's luggage
title_fullStr Constructing kansei engineering methodology based on consumer experiences in children's luggage
title_full_unstemmed Constructing kansei engineering methodology based on consumer experiences in children's luggage
title_sort constructing kansei engineering methodology based on consumer experiences in children's luggage
publisher PalArch Foundation
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/88246/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/88246/
https://archives.palarch.nl/index.php/jae/article/view/3317
_version_ 1728052822053748736
score 13.211869

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