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Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling

The emergence of products and services using Islamic attributes as the tool of marketing is increasing nowadays. Various Islamic terms have been used on the label, packaging, and also as the trademark of the products and services, for example, Air Terapi Al-Quran, Mi Cap Masjid, Jus Sunnah, Bekam Su...

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Main Authors: Osman, Suraiya, Jalil, Abdullaah, Ab Rahman, Suhaimi, Abu Bakar, Elistina, M. Safian, Yasmin Hanani
Format: Article
Language:English
Published: Muhammadiyah University Press 2020
Online Access:http://psasir.upm.edu.my/id/eprint/87762/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/87762/
http://jiel.marsah.edu.my/index.php/jurnal/article/view/20
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spelling my.upm.eprints.877622022-07-19T08:17:19Z http://psasir.upm.edu.my/id/eprint/87762/ Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling Osman, Suraiya Jalil, Abdullaah Ab Rahman, Suhaimi Abu Bakar, Elistina M. Safian, Yasmin Hanani The emergence of products and services using Islamic attributes as the tool of marketing is increasing nowadays. Various Islamic terms have been used on the label, packaging, and also as the trademark of the products and services, for example, Air Terapi Al-Quran, Mi Cap Masjid, Jus Sunnah, Bekam Sunnah, Valet Doa and in some instances the Quranic frame being hanged on the wall in non-Muslim restaurants and many more. Islamic attributes has been manipulated as a tool for marketing products and services. This trend has led to many bad effects on the consumer and the dignity of Islam itself. Islam is a religion and shall not be exploited for product marketing, and there are needs for a mechanism to control this matter. This paper will analyse the meaning of Islamic attributes that were used in marketing in Malaysia and their effect on the consumers and Islamic dignity. Next, this article will look into the Islamic principles that can be adopted by the government in controlling the use of Islamic attributes in marketing via the principle of Siyasah Shar’iyyah to uphold the Maqasid al-Shari’ah, particularly Hifz al-Din (Protection of Religion). This paper is conceptual in nature and is of library-based research using primary and secondary data. The government should take serious action in controlling this matter. The application of the concept of Sadd al-Zari’ah (Blocking the Means) is relevant to regulate this marketing strategy of the producers. Muhammadiyah University Press 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/87762/1/ABSTRACT.pdf Osman, Suraiya and Jalil, Abdullaah and Ab Rahman, Suhaimi and Abu Bakar, Elistina and M. Safian, Yasmin Hanani (2020) Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling. Journal of Islamic Economics and Law, 1 (1). 40 - 50. ISSN 2655-9609; ESSN: 2655-9617 http://jiel.marsah.edu.my/index.php/jurnal/article/view/20
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The emergence of products and services using Islamic attributes as the tool of marketing is increasing nowadays. Various Islamic terms have been used on the label, packaging, and also as the trademark of the products and services, for example, Air Terapi Al-Quran, Mi Cap Masjid, Jus Sunnah, Bekam Sunnah, Valet Doa and in some instances the Quranic frame being hanged on the wall in non-Muslim restaurants and many more. Islamic attributes has been manipulated as a tool for marketing products and services. This trend has led to many bad effects on the consumer and the dignity of Islam itself. Islam is a religion and shall not be exploited for product marketing, and there are needs for a mechanism to control this matter. This paper will analyse the meaning of Islamic attributes that were used in marketing in Malaysia and their effect on the consumers and Islamic dignity. Next, this article will look into the Islamic principles that can be adopted by the government in controlling the use of Islamic attributes in marketing via the principle of Siyasah Shar’iyyah to uphold the Maqasid al-Shari’ah, particularly Hifz al-Din (Protection of Religion). This paper is conceptual in nature and is of library-based research using primary and secondary data. The government should take serious action in controlling this matter. The application of the concept of Sadd al-Zari’ah (Blocking the Means) is relevant to regulate this marketing strategy of the producers.
format Article
author Osman, Suraiya
Jalil, Abdullaah
Ab Rahman, Suhaimi
Abu Bakar, Elistina
M. Safian, Yasmin Hanani
spellingShingle Osman, Suraiya
Jalil, Abdullaah
Ab Rahman, Suhaimi
Abu Bakar, Elistina
M. Safian, Yasmin Hanani
Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling
author_facet Osman, Suraiya
Jalil, Abdullaah
Ab Rahman, Suhaimi
Abu Bakar, Elistina
M. Safian, Yasmin Hanani
author_sort Osman, Suraiya
title Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling
title_short Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling
title_full Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling
title_fullStr Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling
title_full_unstemmed Adapting the principle of Sadd al-Zara'ah by the government in the regulation of product and service labelling
title_sort adapting the principle of sadd al-zara'ah by the government in the regulation of product and service labelling
publisher Muhammadiyah University Press
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/87762/1/ABSTRACT.pdf
http://psasir.upm.edu.my/id/eprint/87762/
http://jiel.marsah.edu.my/index.php/jurnal/article/view/20
_version_ 1739829889953955840
score 13.211869

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