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Menu labeling in Malaysia: who reports noticing and using it?

Menu labeling is provided to help consumers make informed choices when eating out. This study investigated the likelihood of consumers noticing and using menu labeling in restaurants as well as the difference in actual purchase behaviour between consumers who used menu labeling and those who did not...

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Main Authors: Rahmat, Syafiqah, Arendt, Susan W.
Format: Article
Language:English
Published: Research Publishing Academy 2020
Online Access:http://psasir.upm.edu.my/id/eprint/86724/1/Menu%20labeling%20.pdf
http://psasir.upm.edu.my/id/eprint/86724/
https://rpajournals.com/ithj-volume-3-issue-2-2020/
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spelling my.upm.eprints.867242021-11-09T08:56:14Z http://psasir.upm.edu.my/id/eprint/86724/ Menu labeling in Malaysia: who reports noticing and using it? Rahmat, Syafiqah Arendt, Susan W. Menu labeling is provided to help consumers make informed choices when eating out. This study investigated the likelihood of consumers noticing and using menu labeling in restaurants as well as the difference in actual purchase behaviour between consumers who used menu labeling and those who did not. Data collection was conducted in two restaurants that voluntarily offer menu labeling. A total of 580 consumers completed a questionnaire and checklist indicating food items they purchased. Multivariable logistic regression was conducted to estimate adjusted odds ratios (AOR) and 95% confidence intervals (CIs) for consumers noticing and using menu labeling. A bivariate analysis was used to compare consumers’ actual purchase behaviour between those who reported using and not using menu labeling. Individuals with monthly incomes MYR 4,000 to MYR 4,999 were more likely to notice menu labeling than those with monthly incomes less than MYR 1,000. Whereas, individuals 30 to 39 years old, not reporting excellent health status, and not always searching for calorie labeling were significantly less likely to use menu labeling. There were no significant difference in actual purchase behavior between those who reported using and not using menu labeling. Research Publishing Academy 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/86724/1/Menu%20labeling%20.pdf Rahmat, Syafiqah and Arendt, Susan W. (2020) Menu labeling in Malaysia: who reports noticing and using it? International Tourism and Hospitality Journal, 3 (2). pp. 1-12. ISSN 2616-518X; ESSN: : 2616-4701 https://rpajournals.com/ithj-volume-3-issue-2-2020/
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Menu labeling is provided to help consumers make informed choices when eating out. This study investigated the likelihood of consumers noticing and using menu labeling in restaurants as well as the difference in actual purchase behaviour between consumers who used menu labeling and those who did not. Data collection was conducted in two restaurants that voluntarily offer menu labeling. A total of 580 consumers completed a questionnaire and checklist indicating food items they purchased. Multivariable logistic regression was conducted to estimate adjusted odds ratios (AOR) and 95% confidence intervals (CIs) for consumers noticing and using menu labeling. A bivariate analysis was used to compare consumers’ actual purchase behaviour between those who reported using and not using menu labeling. Individuals with monthly incomes MYR 4,000 to MYR 4,999 were more likely to notice menu labeling than those with monthly incomes less than MYR 1,000. Whereas, individuals 30 to 39 years old, not reporting excellent health status, and not always searching for calorie labeling were significantly less likely to use menu labeling. There were no significant difference in actual purchase behavior between those who reported using and not using menu labeling.
format Article
author Rahmat, Syafiqah
Arendt, Susan W.
spellingShingle Rahmat, Syafiqah
Arendt, Susan W.
Menu labeling in Malaysia: who reports noticing and using it?
author_facet Rahmat, Syafiqah
Arendt, Susan W.
author_sort Rahmat, Syafiqah
title Menu labeling in Malaysia: who reports noticing and using it?
title_short Menu labeling in Malaysia: who reports noticing and using it?
title_full Menu labeling in Malaysia: who reports noticing and using it?
title_fullStr Menu labeling in Malaysia: who reports noticing and using it?
title_full_unstemmed Menu labeling in Malaysia: who reports noticing and using it?
title_sort menu labeling in malaysia: who reports noticing and using it?
publisher Research Publishing Academy
publishDate 2020
url http://psasir.upm.edu.my/id/eprint/86724/1/Menu%20labeling%20.pdf
http://psasir.upm.edu.my/id/eprint/86724/
https://rpajournals.com/ithj-volume-3-issue-2-2020/
_version_ 1717095383737303040
score 13.211869

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