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Forecasting movie demand using exponential smoothing and Delphi methods

This study investigated the quantitative and qualitative methods in forecasting movie demand which are total and split exponential smoothing and Delphi methods respectively. In quantitative study, the performance of total and split exponential smoothing was evaluated and compared to other exponentia...

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書目詳細資料
主要作者:	Mak, Kit Mun
格式:	Thesis
語言:	English
出版:	2019
主題:	Demand (Economic theory) Marketing
在線閱讀:	http://psasir.upm.edu.my/id/eprint/83102/1/FEP%202019%201%20ir.pdf http://psasir.upm.edu.my/id/eprint/83102/
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