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Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia

The present study aims to investigate the structural relationships among food involvement, food knowledge, food experience, food image, destination image, overall satisfaction and behavioral loyalty across first-time and repeat tourist groups from the perspective of food tourism. The s...

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Main Authors: Ab Karim, Muhammad Shahrim, Leong, Quee Ling
Format: Article
Language:English
Published: Sinop: Mustafa Daşkın 2019
Online Access:http://psasir.upm.edu.my/id/eprint/82658/1/Tourist%20behavioral%20loyalty.pdf
http://psasir.upm.edu.my/id/eprint/82658/
http://ottomanjournal.com/issue/2019/2019_vol.4issue2_4.pdf
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spelling my.upm.eprints.826582020-08-26T04:26:10Z http://psasir.upm.edu.my/id/eprint/82658/ Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia Ab Karim, Muhammad Shahrim Leong, Quee Ling The present study aims to investigate the structural relationships among food involvement, food knowledge, food experience, food image, destination image, overall satisfaction and behavioral loyalty across first-time and repeat tourist groups from the perspective of food tourism. The study also examines if differences exist in these variables across the two groups of tourists. The „catch-as-catch-can‟ technique was used to sample international tourist in Melaka and George Town, Malaysia. A total of 1200 questionnaires were collected on-site and 75% of the total was randomly picked using SPSS, resulting in 868 responses analyzed. The two-step approach of structural equation modeling (SEM) was used to accomplish the study objectives. The t-test analysis demonstrated that repeat tourists expressed significantly higher food knowledge and behavioral loyalty than first-time tourists. The SEM results revealed that the structural model differed across first-time and repeat customers. This research contributes to the theoretical understanding of behavioral loyalty process across first-time and repeat tourists in the World Heritage Site (WHS) of Malaysia from the food perspective. Sinop: Mustafa Daşkın 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/82658/1/Tourist%20behavioral%20loyalty.pdf Ab Karim, Muhammad Shahrim and Leong, Quee Ling (2019) Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia. Ottoman : Journal of Tourism & Management Research, 4 (2). pp. 477-496. ISSN 2149-6528 http://ottomanjournal.com/issue/2019/2019_vol.4issue2_4.pdf 10.26465/ojtmr.2018339523
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The present study aims to investigate the structural relationships among food involvement, food knowledge, food experience, food image, destination image, overall satisfaction and behavioral loyalty across first-time and repeat tourist groups from the perspective of food tourism. The study also examines if differences exist in these variables across the two groups of tourists. The „catch-as-catch-can‟ technique was used to sample international tourist in Melaka and George Town, Malaysia. A total of 1200 questionnaires were collected on-site and 75% of the total was randomly picked using SPSS, resulting in 868 responses analyzed. The two-step approach of structural equation modeling (SEM) was used to accomplish the study objectives. The t-test analysis demonstrated that repeat tourists expressed significantly higher food knowledge and behavioral loyalty than first-time tourists. The SEM results revealed that the structural model differed across first-time and repeat customers. This research contributes to the theoretical understanding of behavioral loyalty process across first-time and repeat tourists in the World Heritage Site (WHS) of Malaysia from the food perspective.
format Article
author Ab Karim, Muhammad Shahrim
Leong, Quee Ling
spellingShingle Ab Karim, Muhammad Shahrim
Leong, Quee Ling
Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia
author_facet Ab Karim, Muhammad Shahrim
Leong, Quee Ling
author_sort Ab Karim, Muhammad Shahrim
title Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia
title_short Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia
title_full Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia
title_fullStr Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia
title_full_unstemmed Tourist behavioral loyalty: a comparison of first-time and repeat tourist in the UNESCO World Heritage Site (WHS) in Malaysia
title_sort tourist behavioral loyalty: a comparison of first-time and repeat tourist in the unesco world heritage site (whs) in malaysia
publisher Sinop: Mustafa Daşkın
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/82658/1/Tourist%20behavioral%20loyalty.pdf
http://psasir.upm.edu.my/id/eprint/82658/
http://ottomanjournal.com/issue/2019/2019_vol.4issue2_4.pdf
_version_ 1677783019050500096
score 13.211869

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