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The sharing economy: can registered homestay operators survive the challenges ahead?

Can registered homestay operators survive in a sharing economy or will it sink? The peer-to-peer marketplace, collectively known as the sharing economy, for example Airbnb has emerged as an alternative supplier of the conventional accommodation business models overhauling the traditional busi...

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Main Authors: Mohamad Nor, Sarina, Awang, Khairil Wahidin, Ismail, Normazwana, Samdine, Zaiton, Mohammad Afand, Syamsul Herman
Format: Article
Language:English
Published: Primrose Hall Publishing Group 2019
Online Access:http://psasir.upm.edu.my/id/eprint/82600/1/The%20sharing%20economy.pdf
http://psasir.upm.edu.my/id/eprint/82600/
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spelling my.upm.eprints.826002020-10-17T21:38:58Z http://psasir.upm.edu.my/id/eprint/82600/ The sharing economy: can registered homestay operators survive the challenges ahead? Mohamad Nor, Sarina Awang, Khairil Wahidin Ismail, Normazwana Samdine, Zaiton Mohammad Afand, Syamsul Herman Can registered homestay operators survive in a sharing economy or will it sink? The peer-to-peer marketplace, collectively known as the sharing economy, for example Airbnb has emerged as an alternative supplier of the conventional accommodation business models overhauling the traditional business concept. This paper explores the disruptive impacts of the sharing economy on MOTAC’S traditional homestay business concept and whether the registered homestay operators in Selangor, Malaysia can survive the challenges ahead. The question of how disruptive a sharing economy is and the effect on MOTAC’s homestay business is a big concern. This study is exploratory in nature, using the snowballing technique of collecting data. A qualitative approach was applied, and the primary data was gathered through field observations and in-depth interviews with selected stakeholders. The results of this study reveal that registered homestay operators suffer from various challenges. Not all registered homestay operators receive sufficient homestay income after a long involvement in MOTAC homestay business which lead more registered homestay operators to withdraw from registration. This study contributes to an in-depth understanding of the factors that impede registered homestay operator’s success in a sharing economy. Therefore, this study not only recommends the importance of collaboration and partnership among tourism stakeholders that enable registered homestay operators to survive the challenges ahead towards sharing economy but also sheds new light on the real effects of the sharing economy and provides important policy implications for policymakers. Primrose Hall Publishing Group 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/82600/1/The%20sharing%20economy.pdf Mohamad Nor, Sarina and Awang, Khairil Wahidin and Ismail, Normazwana and Samdine, Zaiton and Mohammad Afand, Syamsul Herman (2019) The sharing economy: can registered homestay operators survive the challenges ahead? International Journal of Innovation, Creativity and Change, 6 (3). pp. 312-338. ISSN 2201-1323; ESSN: 2201-1315
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Can registered homestay operators survive in a sharing economy or will it sink? The peer-to-peer marketplace, collectively known as the sharing economy, for example Airbnb has emerged as an alternative supplier of the conventional accommodation business models overhauling the traditional business concept. This paper explores the disruptive impacts of the sharing economy on MOTAC’S traditional homestay business concept and whether the registered homestay operators in Selangor, Malaysia can survive the challenges ahead. The question of how disruptive a sharing economy is and the effect on MOTAC’s homestay business is a big concern. This study is exploratory in nature, using the snowballing technique of collecting data. A qualitative approach was applied, and the primary data was gathered through field observations and in-depth interviews with selected stakeholders. The results of this study reveal that registered homestay operators suffer from various challenges. Not all registered homestay operators receive sufficient homestay income after a long involvement in MOTAC homestay business which lead more registered homestay operators to withdraw from registration. This study contributes to an in-depth understanding of the factors that impede registered homestay operator’s success in a sharing economy. Therefore, this study not only recommends the importance of collaboration and partnership among tourism stakeholders that enable registered homestay operators to survive the challenges ahead towards sharing economy but also sheds new light on the real effects of the sharing economy and provides important policy implications for policymakers.
format Article
author Mohamad Nor, Sarina
Awang, Khairil Wahidin
Ismail, Normazwana
Samdine, Zaiton
Mohammad Afand, Syamsul Herman
spellingShingle Mohamad Nor, Sarina
Awang, Khairil Wahidin
Ismail, Normazwana
Samdine, Zaiton
Mohammad Afand, Syamsul Herman
The sharing economy: can registered homestay operators survive the challenges ahead?
author_facet Mohamad Nor, Sarina
Awang, Khairil Wahidin
Ismail, Normazwana
Samdine, Zaiton
Mohammad Afand, Syamsul Herman
author_sort Mohamad Nor, Sarina
title The sharing economy: can registered homestay operators survive the challenges ahead?
title_short The sharing economy: can registered homestay operators survive the challenges ahead?
title_full The sharing economy: can registered homestay operators survive the challenges ahead?
title_fullStr The sharing economy: can registered homestay operators survive the challenges ahead?
title_full_unstemmed The sharing economy: can registered homestay operators survive the challenges ahead?
title_sort sharing economy: can registered homestay operators survive the challenges ahead?
publisher Primrose Hall Publishing Group
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/82600/1/The%20sharing%20economy.pdf
http://psasir.upm.edu.my/id/eprint/82600/
_version_ 1681490858611834880
score 13.211869

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