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The role of technology acceptance model on RHB mobile banking

Mobile banking developments and trends in recent years had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the role of Technology Acceptance Model on RHB Mobile...

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Main Authors: Abdul Halim Shah, Ahmad Adzri, Mahomed, Anuar Shah Bali, Mohsin Ali, Rana, Raja Nerina
Format: Article
Language:English
Published: International Journal of Scientific and Technology Research 2019
Online Access:http://psasir.upm.edu.my/id/eprint/82595/1/The%20role%20of%20technology%20acceptance%20model%20on%20RHB%20mobile%20banking.pdf
http://psasir.upm.edu.my/id/eprint/82595/
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spelling my.upm.eprints.825952020-09-15T08:05:13Z http://psasir.upm.edu.my/id/eprint/82595/ The role of technology acceptance model on RHB mobile banking Abdul Halim Shah, Ahmad Adzri Mahomed, Anuar Shah Bali Mohsin Ali, Rana Raja Nerina Mobile banking developments and trends in recent years had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the role of Technology Acceptance Model on RHB Mobile Banking. The sample used in this study includes 85 responses of RHB Mobile Banking users collected through structured questionnaire distributed via cyberspace. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that mobile banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and perceived trust were the key constructs for promoting mobile banking usage in Malaysia. Furthermore, the importance performance matrix analysis trust has seen the most important factor. Thus, banks can focus on cultivation of positive trust beliefs about mobile banking among prospect customers. International Journal of Scientific and Technology Research 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/82595/1/The%20role%20of%20technology%20acceptance%20model%20on%20RHB%20mobile%20banking.pdf Abdul Halim Shah, Ahmad Adzri and Mahomed, Anuar Shah Bali and Mohsin Ali, Rana and Raja Nerina (2019) The role of technology acceptance model on RHB mobile banking. International Journal of Scientific and Technology Research, 8 (11). pp. 493-495. ISSN 2277-8616
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Mobile banking developments and trends in recent years had great impacts on banking sector worldwide. Therefore, the disruptive innovative technology has accelerated changes in the way of banking business. The purpose of this paper is to explore the role of Technology Acceptance Model on RHB Mobile Banking. The sample used in this study includes 85 responses of RHB Mobile Banking users collected through structured questionnaire distributed via cyberspace. For statistical analysis, structural equation model (SEM) approach was used. The present study suggests that mobile banking use increases as long as customer perceives it as useful tool. Findings confirmed that perceived usefulness, perceived ease of use and perceived trust were the key constructs for promoting mobile banking usage in Malaysia. Furthermore, the importance performance matrix analysis trust has seen the most important factor. Thus, banks can focus on cultivation of positive trust beliefs about mobile banking among prospect customers.
format Article
author Abdul Halim Shah, Ahmad Adzri
Mahomed, Anuar Shah Bali
Mohsin Ali, Rana
Raja Nerina
spellingShingle Abdul Halim Shah, Ahmad Adzri
Mahomed, Anuar Shah Bali
Mohsin Ali, Rana
Raja Nerina
The role of technology acceptance model on RHB mobile banking
author_facet Abdul Halim Shah, Ahmad Adzri
Mahomed, Anuar Shah Bali
Mohsin Ali, Rana
Raja Nerina
author_sort Abdul Halim Shah, Ahmad Adzri
title The role of technology acceptance model on RHB mobile banking
title_short The role of technology acceptance model on RHB mobile banking
title_full The role of technology acceptance model on RHB mobile banking
title_fullStr The role of technology acceptance model on RHB mobile banking
title_full_unstemmed The role of technology acceptance model on RHB mobile banking
title_sort role of technology acceptance model on rhb mobile banking
publisher International Journal of Scientific and Technology Research
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/82595/1/The%20role%20of%20technology%20acceptance%20model%20on%20RHB%20mobile%20banking.pdf
http://psasir.upm.edu.my/id/eprint/82595/
_version_ 1678594251359780864
score 13.211869

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