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The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration

While collaboration has been acknowledged as pertinent to the success of innovation product commercialization, the collaborative effort between the innovation recipient firm and the innovators remains limited.Besides,one of the central questions is how and under what condition the two parties...

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Main Authors: Abdul Hamid, Norhadilah, Abd Rahman, Azmawani, Ahmad, Md. Fauzi, Ahmad, Ahmad Nur Aizat, Ngadiman, Yunos, Ismail, Siti Norziah
Format: Article
Language:English
Published: International Journal of Innovative Technology and Exploring Engineering 2019
Online Access:http://psasir.upm.edu.my/id/eprint/82506/1/The%20impacts%20of%20NPD%20characteristics%20on%20innovation%20market%20performance%20and%20its%20survival%20the%20mediating%20role%20of%20collaboration.pdf
http://psasir.upm.edu.my/id/eprint/82506/
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spelling my.upm.eprints.825062020-09-15T03:33:28Z http://psasir.upm.edu.my/id/eprint/82506/ The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration Abdul Hamid, Norhadilah Abd Rahman, Azmawani Ahmad, Md. Fauzi Ahmad, Ahmad Nur Aizat Ngadiman, Yunos Ismail, Siti Norziah While collaboration has been acknowledged as pertinent to the success of innovation product commercialization, the collaborative effort between the innovation recipient firm and the innovators remains limited.Besides,one of the central questions is how and under what condition the two parties are more likely to engage in a resilient collaborative effort, from the perspective of innovation recipient firms remain unclear.This new perspective requires an understanding of the relationships among new product Development (NPD) characteristics, collaboration, and product innovation market performance and survival within the context of technology transfer. In this paper, we employed transactional cost economic (TCE) theory to explain the relationships between NPD characteristics (innovation uncertainty and asset specificity) and collaboration,and the mediation effect of collaboration on the relationships between NPD and performance. Based on the response o 104 product innovation recipient firms, our findings suggest a positive relationship between NPD characteristics and, collaboration and market performance and innovation survival.This study revealed that consistent with TCE theory, NPD characteristics influence the pattern of ollaborationbetween the innovation recipient firms and the innovator, acted as an effort to reduce transactional risks. Our findings also concluded that collaboration mediates the relationship between NPD characteristics and market performance and innovation survival. International Journal of Innovative Technology and Exploring Engineering 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/82506/1/The%20impacts%20of%20NPD%20characteristics%20on%20innovation%20market%20performance%20and%20its%20survival%20the%20mediating%20role%20of%20collaboration.pdf Abdul Hamid, Norhadilah and Abd Rahman, Azmawani and Ahmad, Md. Fauzi and Ahmad, Ahmad Nur Aizat and Ngadiman, Yunos and Ismail, Siti Norziah (2019) The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration. International Journal of Innovative Technology and Exploring Engineering, 8 (8s). pp. 280-287. ISSN 2278-3075
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description While collaboration has been acknowledged as pertinent to the success of innovation product commercialization, the collaborative effort between the innovation recipient firm and the innovators remains limited.Besides,one of the central questions is how and under what condition the two parties are more likely to engage in a resilient collaborative effort, from the perspective of innovation recipient firms remain unclear.This new perspective requires an understanding of the relationships among new product Development (NPD) characteristics, collaboration, and product innovation market performance and survival within the context of technology transfer. In this paper, we employed transactional cost economic (TCE) theory to explain the relationships between NPD characteristics (innovation uncertainty and asset specificity) and collaboration,and the mediation effect of collaboration on the relationships between NPD and performance. Based on the response o 104 product innovation recipient firms, our findings suggest a positive relationship between NPD characteristics and, collaboration and market performance and innovation survival.This study revealed that consistent with TCE theory, NPD characteristics influence the pattern of ollaborationbetween the innovation recipient firms and the innovator, acted as an effort to reduce transactional risks. Our findings also concluded that collaboration mediates the relationship between NPD characteristics and market performance and innovation survival.
format Article
author Abdul Hamid, Norhadilah
Abd Rahman, Azmawani
Ahmad, Md. Fauzi
Ahmad, Ahmad Nur Aizat
Ngadiman, Yunos
Ismail, Siti Norziah
spellingShingle Abdul Hamid, Norhadilah
Abd Rahman, Azmawani
Ahmad, Md. Fauzi
Ahmad, Ahmad Nur Aizat
Ngadiman, Yunos
Ismail, Siti Norziah
The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration
author_facet Abdul Hamid, Norhadilah
Abd Rahman, Azmawani
Ahmad, Md. Fauzi
Ahmad, Ahmad Nur Aizat
Ngadiman, Yunos
Ismail, Siti Norziah
author_sort Abdul Hamid, Norhadilah
title The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration
title_short The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration
title_full The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration
title_fullStr The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration
title_full_unstemmed The impacts of NPD characteristics on innovation market performance and its survival: the mediating role of collaboration
title_sort impacts of npd characteristics on innovation market performance and its survival: the mediating role of collaboration
publisher International Journal of Innovative Technology and Exploring Engineering
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/82506/1/The%20impacts%20of%20NPD%20characteristics%20on%20innovation%20market%20performance%20and%20its%20survival%20the%20mediating%20role%20of%20collaboration.pdf
http://psasir.upm.edu.my/id/eprint/82506/
_version_ 1678594250199007232
score 13.211869

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