The impact of innovation on firm performance in the Malaysian batik industry
This paper aims to explore the extent of innovation in the Malaysian batik industry and to analyse the impact of innovation on the batik firm's performance. The evolution in the batik industry has brought various innovations to the batik making process, batik products, as well as the marketing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/82497/1/The%20impact%20of%20innovation%20on%20firm%20performance%20in%20the%20Malaysian%20batik%20industry.pdf http://psasir.upm.edu.my/id/eprint/82497/ |
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