Cover Image

LNI-Adcal Auto Parts Sdn. Bhd. a Case Study

This case was about an automotive parts manufacturing company which experienced some difficulties in sustaining profitability i n its business operation. It had struggled through the early years to establish its name in the local automotive industry. The struggle was thought to be over when the t...

Full description

Saved in:
Bibliographic Details
Main Author: Lim, Yoke Khian
Format: Project Paper Report
Language:English
English
Published: 1997
Subjects:
Lni-Adcal Auto Parts Sdn. Bhd. - Case studies
Automobile industry and trade - Case studies - Malaysia
Industrial management
Online Access:http://psasir.upm.edu.my/id/eprint/8086/1/GSM_1997_38_.pdf
http://psasir.upm.edu.my/id/eprint/8086/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.upm.eprints.8086
record_format eprints
spelling my.upm.eprints.80862023-12-07T01:19:19Z http://psasir.upm.edu.my/id/eprint/8086/ LNI-Adcal Auto Parts Sdn. Bhd. a Case Study Lim, Yoke Khian This case was about an automotive parts manufacturing company which experienced some difficulties in sustaining profitability i n its business operation. It had struggled through the early years to establish its name in the local automotive industry. The struggle was thought to be over when the turnover achieved the highest level in 1996. However, it was not so because the profitability had declined significantly. The price competition in the industry was intense particularly so in the OEM market. The problems were traced back to the annual price reduction exercises conducted by local automotive assemblers. Every year, the price reduction exercise was becoming severe and realised it has some difficulties in maintaining its competitiveness in the industry. The management believed that one of the solutions was to increase sales and at the same time, produced quality products which could lead to improved profit margins. Hence, there ought to be continuous improvement in the quality of the products through efficient use of the production facilities. As in the past years, the company did experience some quality problems in production and these incidences were gradually minimised with the introduction of quality measures and the replacement with new machines and equipment. Higher sales could be achieved through market expansion in domestic and regional markets. The management of LNI-Adcal Auto Parts has the first taste of export to the Philippines. Finally, the company hoped that through export, it could achieve the desired profitability and increased turnover. 1997-08 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/8086/1/GSM_1997_38_.pdf Lim, Yoke Khian (1997) LNI-Adcal Auto Parts Sdn. Bhd. a Case Study. [Project Paper Report] Lni-Adcal Auto Parts Sdn. Bhd. - Case studies Automobile industry and trade - Case studies - Malaysia Industrial management English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
topic Lni-Adcal Auto Parts Sdn. Bhd. - Case studies
Automobile industry and trade - Case studies - Malaysia
Industrial management
spellingShingle Lni-Adcal Auto Parts Sdn. Bhd. - Case studies
Automobile industry and trade - Case studies - Malaysia
Industrial management
Lim, Yoke Khian
LNI-Adcal Auto Parts Sdn. Bhd. a Case Study
description This case was about an automotive parts manufacturing company which experienced some difficulties in sustaining profitability i n its business operation. It had struggled through the early years to establish its name in the local automotive industry. The struggle was thought to be over when the turnover achieved the highest level in 1996. However, it was not so because the profitability had declined significantly. The price competition in the industry was intense particularly so in the OEM market. The problems were traced back to the annual price reduction exercises conducted by local automotive assemblers. Every year, the price reduction exercise was becoming severe and realised it has some difficulties in maintaining its competitiveness in the industry. The management believed that one of the solutions was to increase sales and at the same time, produced quality products which could lead to improved profit margins. Hence, there ought to be continuous improvement in the quality of the products through efficient use of the production facilities. As in the past years, the company did experience some quality problems in production and these incidences were gradually minimised with the introduction of quality measures and the replacement with new machines and equipment. Higher sales could be achieved through market expansion in domestic and regional markets. The management of LNI-Adcal Auto Parts has the first taste of export to the Philippines. Finally, the company hoped that through export, it could achieve the desired profitability and increased turnover.
format Project Paper Report
author Lim, Yoke Khian
author_facet Lim, Yoke Khian
author_sort Lim, Yoke Khian
title LNI-Adcal Auto Parts Sdn. Bhd. a Case Study
title_short LNI-Adcal Auto Parts Sdn. Bhd. a Case Study
title_full LNI-Adcal Auto Parts Sdn. Bhd. a Case Study
title_fullStr LNI-Adcal Auto Parts Sdn. Bhd. a Case Study
title_full_unstemmed LNI-Adcal Auto Parts Sdn. Bhd. a Case Study
title_sort lni-adcal auto parts sdn. bhd. a case study
publishDate 1997
url http://psasir.upm.edu.my/id/eprint/8086/1/GSM_1997_38_.pdf
http://psasir.upm.edu.my/id/eprint/8086/
_version_ 1784588257342783488
score 13.211869

Similar Items