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Malaysian Tourism Marketing and Promotion a Comparative Study

Malaysia' tourism sector has everything going for it. It has a good tourism infrastructure over the last decade, capital city Kuala Lumpur and the various principal towns of Penang, Malacca, Kuantan and Johor Bahru have rapidly developed into modern, thriving metropolises. The road system l...

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Bibliographic Details
Main Author: Nair, Mohanan
Format: Thesis
Language:English
English
Published: 1997
Subjects:
Tourism - Malaysia
Tourism - Marketing
Online Access:http://psasir.upm.edu.my/id/eprint/8080/1/GSM_1997_36_.pdf
http://psasir.upm.edu.my/id/eprint/8080/
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spelling my.upm.eprints.80802023-12-06T08:15:53Z http://psasir.upm.edu.my/id/eprint/8080/ Malaysian Tourism Marketing and Promotion a Comparative Study Nair, Mohanan Malaysia' tourism sector has everything going for it. It has a good tourism infrastructure over the last decade, capital city Kuala Lumpur and the various principal towns of Penang, Malacca, Kuantan and Johor Bahru have rapidly developed into modern, thriving metropolises. The road system l inking the Peninsular's northern and southern state, east and west coasts is excellent. Its electronic and media communication is excellent. Malaysia can proudly say that it has got some of the region's finest hotels and resorts. Despite the successful conclusion of Visit Malaysia Year 1990, Malaysia is still a long way from being a top of mind destination to retain its fragile hold on the fleeting and fickle-minded travelling public, the country's tourism promoters will have to zealously continue targetted and sustained promotional activities. The study examines the marketing and promotional activities carried out by the Malaysian Tourism Promotional Board (MTPB) and the New Zealand Tourism Board (NZTB). NZTB is chosen because of its long involvement in tourism. The first chapter deals with an overview of tourism in Malaysia. It shows the importance of tourism to the Malaysian economy. Tourism Policy is discussed in second chapter. Chapter three discusses the marketing strategies employed by MTPB. Promotional programmes are discussed in Chapter five. An overview of Tourism in New Zealand is discussed in Chapter six. Chapter seven deals with marketing New Zealand as a visitor destination. Market Reasearch is discussed in Chapter eight. SWOT analysis is carried out in Chapter nine. Conclusion and recommendations are discussed in Chapter ten. 1997 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/8080/1/GSM_1997_36_.pdf Nair, Mohanan (1997) Malaysian Tourism Marketing and Promotion a Comparative Study. Masters thesis, Universiti Putra Malaysia. Tourism - Malaysia Tourism - Marketing English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
topic Tourism - Malaysia
Tourism - Marketing
spellingShingle Tourism - Malaysia
Tourism - Marketing
Nair, Mohanan
Malaysian Tourism Marketing and Promotion a Comparative Study
description Malaysia' tourism sector has everything going for it. It has a good tourism infrastructure over the last decade, capital city Kuala Lumpur and the various principal towns of Penang, Malacca, Kuantan and Johor Bahru have rapidly developed into modern, thriving metropolises. The road system l inking the Peninsular's northern and southern state, east and west coasts is excellent. Its electronic and media communication is excellent. Malaysia can proudly say that it has got some of the region's finest hotels and resorts. Despite the successful conclusion of Visit Malaysia Year 1990, Malaysia is still a long way from being a top of mind destination to retain its fragile hold on the fleeting and fickle-minded travelling public, the country's tourism promoters will have to zealously continue targetted and sustained promotional activities. The study examines the marketing and promotional activities carried out by the Malaysian Tourism Promotional Board (MTPB) and the New Zealand Tourism Board (NZTB). NZTB is chosen because of its long involvement in tourism. The first chapter deals with an overview of tourism in Malaysia. It shows the importance of tourism to the Malaysian economy. Tourism Policy is discussed in second chapter. Chapter three discusses the marketing strategies employed by MTPB. Promotional programmes are discussed in Chapter five. An overview of Tourism in New Zealand is discussed in Chapter six. Chapter seven deals with marketing New Zealand as a visitor destination. Market Reasearch is discussed in Chapter eight. SWOT analysis is carried out in Chapter nine. Conclusion and recommendations are discussed in Chapter ten.
format Thesis
author Nair, Mohanan
author_facet Nair, Mohanan
author_sort Nair, Mohanan
title Malaysian Tourism Marketing and Promotion a Comparative Study
title_short Malaysian Tourism Marketing and Promotion a Comparative Study
title_full Malaysian Tourism Marketing and Promotion a Comparative Study
title_fullStr Malaysian Tourism Marketing and Promotion a Comparative Study
title_full_unstemmed Malaysian Tourism Marketing and Promotion a Comparative Study
title_sort malaysian tourism marketing and promotion a comparative study
publishDate 1997
url http://psasir.upm.edu.my/id/eprint/8080/1/GSM_1997_36_.pdf
http://psasir.upm.edu.my/id/eprint/8080/
_version_ 1784588257032404992
score 13.211869

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