Increasing consumers’ hypermarket visit intention through cause-related marketing: a perspective from the theory of planned behaviour
Purpose: This study intends to discover factors affecting consumers’ intention to participate in cause-related marketing (CRM) and how CRM influences their intention to visit hypermarkets in Malaysia. Design/methodology/approach: Through a self-administered questionnaire and using a mall-intercept...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundacao Escola de Comercio Alvares Penteado
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80236/1/Increasing%20consumers%E2%80%99%20hypermarket%20visit%20intention%20through%20cause-related%20marketing%20a%20perspective%20from%20the%20theory%20of%20planned%20behaviour.pdf http://psasir.upm.edu.my/id/eprint/80236/ https://www.scielo.br/scielo.php?script=sci_arttext&pid=S1806-48922019000300435 |
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