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Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia)

Determining consumer decisions in halal tourism is vital as the Muslim population continues to increase in the world. Tourism sector plays a significant role in the economy of a country. Therefore, this research aimed to analyze factors such as environment, individual, attitude, and motivation towar...

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Main Authors: Sumardi, Retno Santi, Mukhamad Najib, Sarma, Ma'mun, Bali Mahomed, Anuar Shah
Format: Article
Published: Faculty of Technology Management & Business, Universiti Tun Hussein Onn Maaysia 2019
Online Access:http://psasir.upm.edu.my/id/eprint/79868/
https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/4255
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spelling my.upm.eprints.798682023-02-23T06:54:43Z http://psasir.upm.edu.my/id/eprint/79868/ Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia) Sumardi, Retno Santi Mukhamad Najib Sarma, Ma'mun Bali Mahomed, Anuar Shah Determining consumer decisions in halal tourism is vital as the Muslim population continues to increase in the world. Tourism sector plays a significant role in the economy of a country. Therefore, this research aimed to analyze factors such as environment, individual, attitude, and motivation toward a decision on halal tourism, and the dominant factors influencing consumer decision in halal tourism. It was a quantitative analysis that used a survey on Muslim traveler who has been visiting both Malaysia and Indonesia. The study collected data from both Malaysian and Indonesian. Kuala Lumpur was selected to represent Malaysia, while Lombok was chosen to represent Indonesia. The results were analyzed through Structural Equation Modelling (SEM). Based on the characteristics of the respondent, the majority of consumers in halal tourism are women, both single or married, with an age range between 18-40 years with upper income and university level education. In the result, the factors influencing Indonesian consumer decisions in halal tourism were the environmental factor (situation) and the differences of an individual (personality). For Malaysian consumer, attitude (knowledge) was the factor influencing the decision in halal tourism. Faculty of Technology Management & Business, Universiti Tun Hussein Onn Maaysia 2019 Article PeerReviewed Sumardi, Retno Santi and Mukhamad Najib and Sarma, Ma'mun and Bali Mahomed, Anuar Shah (2019) Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia). Journal of Technology Management and Business, 6 (1). pp. 48-55. ISSN 2289-7224; ESSN: 2600-7967 https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/4255 10.30880/jtmb.2019.06.01.006
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Determining consumer decisions in halal tourism is vital as the Muslim population continues to increase in the world. Tourism sector plays a significant role in the economy of a country. Therefore, this research aimed to analyze factors such as environment, individual, attitude, and motivation toward a decision on halal tourism, and the dominant factors influencing consumer decision in halal tourism. It was a quantitative analysis that used a survey on Muslim traveler who has been visiting both Malaysia and Indonesia. The study collected data from both Malaysian and Indonesian. Kuala Lumpur was selected to represent Malaysia, while Lombok was chosen to represent Indonesia. The results were analyzed through Structural Equation Modelling (SEM). Based on the characteristics of the respondent, the majority of consumers in halal tourism are women, both single or married, with an age range between 18-40 years with upper income and university level education. In the result, the factors influencing Indonesian consumer decisions in halal tourism were the environmental factor (situation) and the differences of an individual (personality). For Malaysian consumer, attitude (knowledge) was the factor influencing the decision in halal tourism.
format Article
author Sumardi, Retno Santi
Mukhamad Najib
Sarma, Ma'mun
Bali Mahomed, Anuar Shah
spellingShingle Sumardi, Retno Santi
Mukhamad Najib
Sarma, Ma'mun
Bali Mahomed, Anuar Shah
Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia)
author_facet Sumardi, Retno Santi
Mukhamad Najib
Sarma, Ma'mun
Bali Mahomed, Anuar Shah
author_sort Sumardi, Retno Santi
title Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia)
title_short Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia)
title_full Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia)
title_fullStr Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia)
title_full_unstemmed Factors influencing consumer decisions in halal tourism (case study Indonesia and Malaysia)
title_sort factors influencing consumer decisions in halal tourism (case study indonesia and malaysia)
publisher Faculty of Technology Management & Business, Universiti Tun Hussein Onn Maaysia
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/79868/
https://publisher.uthm.edu.my/ojs/index.php/jtmb/article/view/4255
_version_ 1758952021390524416
score 13.211869

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