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Magnus management consultants the survival dilemma

This case study outlines the dilemma that the management of Magnus Management Consultants, a Dutch based management consulting company whose Asian operations headquarters was based in Kuala Lumpur, Malaysia, faced during the recessionary period in Asia during the period 1997 to 1999. Faced with...

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Main Author: Choo, Kok Meng
Format: Project Paper Report
Language:English
English
Published: 1999
Subjects:
Magnus Management Consultants.
Industrial management - Malaysia.
Online Access:http://psasir.upm.edu.my/id/eprint/7927/1/GSM_1999_34_IR.pdf
http://psasir.upm.edu.my/id/eprint/7927/
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spelling my.upm.eprints.79272023-11-29T08:02:17Z http://psasir.upm.edu.my/id/eprint/7927/ Magnus management consultants the survival dilemma Choo, Kok Meng This case study outlines the dilemma that the management of Magnus Management Consultants, a Dutch based management consulting company whose Asian operations headquarters was based in Kuala Lumpur, Malaysia, faced during the recessionary period in Asia during the period 1997 to 1999. Faced with stiff competition from both local and international consulting firms in terms of consulting fees, and the ever shrinking ERP market share, the company faces a big hurdle to maintain its existence in the market. The analysis section details the strategies that the company could employ to bring itself out of the doldrums with options for a cheaper and diversified services to expand vertically with more services to tap into new market segments and contine generating revenue from existing installed bases while keeping its operations costs down. The strategies also attempt to prepare the company to face the different scenarios which could happen and have a negative impact on the company's survival factor. 1999-09 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/7927/1/GSM_1999_34_IR.pdf Choo, Kok Meng (1999) Magnus management consultants the survival dilemma. [Project Paper Report] Magnus Management Consultants. Industrial management - Malaysia. English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
topic Magnus Management Consultants.
Industrial management - Malaysia.
spellingShingle Magnus Management Consultants.
Industrial management - Malaysia.
Choo, Kok Meng
Magnus management consultants the survival dilemma
description This case study outlines the dilemma that the management of Magnus Management Consultants, a Dutch based management consulting company whose Asian operations headquarters was based in Kuala Lumpur, Malaysia, faced during the recessionary period in Asia during the period 1997 to 1999. Faced with stiff competition from both local and international consulting firms in terms of consulting fees, and the ever shrinking ERP market share, the company faces a big hurdle to maintain its existence in the market. The analysis section details the strategies that the company could employ to bring itself out of the doldrums with options for a cheaper and diversified services to expand vertically with more services to tap into new market segments and contine generating revenue from existing installed bases while keeping its operations costs down. The strategies also attempt to prepare the company to face the different scenarios which could happen and have a negative impact on the company's survival factor.
format Project Paper Report
author Choo, Kok Meng
author_facet Choo, Kok Meng
author_sort Choo, Kok Meng
title Magnus management consultants the survival dilemma
title_short Magnus management consultants the survival dilemma
title_full Magnus management consultants the survival dilemma
title_fullStr Magnus management consultants the survival dilemma
title_full_unstemmed Magnus management consultants the survival dilemma
title_sort magnus management consultants the survival dilemma
publishDate 1999
url http://psasir.upm.edu.my/id/eprint/7927/1/GSM_1999_34_IR.pdf
http://psasir.upm.edu.my/id/eprint/7927/
_version_ 1783948475292975104
score 13.211869

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