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Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort

Syamille Agrofarm & Resort is a famous for its honey breeding from stingless bees. However, the consumer of “Kelulut” honey based product are not satisfied with the products in Syamille Agrofarm & Resort. The owner of the resort would like take action to overcome this problem. This study was...

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Main Author: Zaini, Muhammad Helmi
Format: Project Paper Report
Language:English
Published: 2016
Online Access:http://psasir.upm.edu.my/id/eprint/78252/1/FH%202016%2013%20IR.pdf
http://psasir.upm.edu.my/id/eprint/78252/
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spelling my.upm.eprints.782522020-06-29T06:56:03Z http://psasir.upm.edu.my/id/eprint/78252/ Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort Zaini, Muhammad Helmi Syamille Agrofarm & Resort is a famous for its honey breeding from stingless bees. However, the consumer of “Kelulut” honey based product are not satisfied with the products in Syamille Agrofarm & Resort. The owner of the resort would like take action to overcome this problem. This study was conducted to determine the factors that influence consumer satisfaction for “Kelulut” Honey. Purposive sampling was used in this study by distributed the questionnaire to visitors in Syamille Agrofarm & Resort for data collection. Descriptive Analysis, Factor Analysis and Multiple Regression Analysis were used in this study to analyze the data. The significant variables found were extracted and regrouped according to the appropriate factors in generating the new scale. Then the variable factors is analyze to get the most significant variable factors which using factor analysis. As a result, 5 factors were identified to have significant contribution in determining consumer satisfaction of “Kelulut” honey which the data was run using Multiple Regression Analysis. This finding can be used in determining consumer satisfaction. 2016-06 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/78252/1/FH%202016%2013%20IR.pdf Zaini, Muhammad Helmi (2016) Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort. [Project Paper Report]
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Syamille Agrofarm & Resort is a famous for its honey breeding from stingless bees. However, the consumer of “Kelulut” honey based product are not satisfied with the products in Syamille Agrofarm & Resort. The owner of the resort would like take action to overcome this problem. This study was conducted to determine the factors that influence consumer satisfaction for “Kelulut” Honey. Purposive sampling was used in this study by distributed the questionnaire to visitors in Syamille Agrofarm & Resort for data collection. Descriptive Analysis, Factor Analysis and Multiple Regression Analysis were used in this study to analyze the data. The significant variables found were extracted and regrouped according to the appropriate factors in generating the new scale. Then the variable factors is analyze to get the most significant variable factors which using factor analysis. As a result, 5 factors were identified to have significant contribution in determining consumer satisfaction of “Kelulut” honey which the data was run using Multiple Regression Analysis. This finding can be used in determining consumer satisfaction.
format Project Paper Report
author Zaini, Muhammad Helmi
spellingShingle Zaini, Muhammad Helmi
Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort
author_facet Zaini, Muhammad Helmi
author_sort Zaini, Muhammad Helmi
title Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort
title_short Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort
title_full Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort
title_fullStr Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort
title_full_unstemmed Factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort
title_sort factors influencing consumer satisfaction for "kelulut" honey in syamille agro farm & resort
publishDate 2016
url http://psasir.upm.edu.my/id/eprint/78252/1/FH%202016%2013%20IR.pdf
http://psasir.upm.edu.my/id/eprint/78252/
_version_ 1671341112166449152
score 13.211869

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