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Diffusion of electronic commerce for online purchasing of computer software

Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, th...

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Main Author: Md. Badri, Mohamad Rizal
Format: Thesis
Language:English
English
Published: 2001
Subjects:
Electronic commerce
Internet marketing
Online Access:http://psasir.upm.edu.my/id/eprint/77905/1/T%20GSM%202001%205%20%281900118309%29%20UPM%20IR.pdf
http://psasir.upm.edu.my/id/eprint/77905/
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spelling my.upm.eprints.779052022-01-17T02:14:00Z http://psasir.upm.edu.my/id/eprint/77905/ Diffusion of electronic commerce for online purchasing of computer software Md. Badri, Mohamad Rizal Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, they usually ignore the importance of factors that can affect customers' purchasing behavior, especially factors that can influence and attract customers' in e-commerce purchasing. Thus, the main purpose of carrying out this study is to examine the relationship between the diffusion of e-commerce in purchasing computer software and Convenience, Cost, and Knowledge. The findings showed that there is a significant relationship between Convenience, Cost, and the diffusion of e-commerce in purchasing computer software. Internet users put great importance in these two aspects when purchasing via e-commerce. Knowledge however seem to be an significant factor in this study. 2001-01 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/77905/1/T%20GSM%202001%205%20%281900118309%29%20UPM%20IR.pdf Md. Badri, Mohamad Rizal (2001) Diffusion of electronic commerce for online purchasing of computer software. Masters thesis, Universiti Putra Malaysia. Electronic commerce Internet marketing English
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
English
topic Electronic commerce
Internet marketing
spellingShingle Electronic commerce
Internet marketing
Md. Badri, Mohamad Rizal
Diffusion of electronic commerce for online purchasing of computer software
description Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, they usually ignore the importance of factors that can affect customers' purchasing behavior, especially factors that can influence and attract customers' in e-commerce purchasing. Thus, the main purpose of carrying out this study is to examine the relationship between the diffusion of e-commerce in purchasing computer software and Convenience, Cost, and Knowledge. The findings showed that there is a significant relationship between Convenience, Cost, and the diffusion of e-commerce in purchasing computer software. Internet users put great importance in these two aspects when purchasing via e-commerce. Knowledge however seem to be an significant factor in this study.
format Thesis
author Md. Badri, Mohamad Rizal
author_facet Md. Badri, Mohamad Rizal
author_sort Md. Badri, Mohamad Rizal
title Diffusion of electronic commerce for online purchasing of computer software
title_short Diffusion of electronic commerce for online purchasing of computer software
title_full Diffusion of electronic commerce for online purchasing of computer software
title_fullStr Diffusion of electronic commerce for online purchasing of computer software
title_full_unstemmed Diffusion of electronic commerce for online purchasing of computer software
title_sort diffusion of electronic commerce for online purchasing of computer software
publishDate 2001
url http://psasir.upm.edu.my/id/eprint/77905/1/T%20GSM%202001%205%20%281900118309%29%20UPM%20IR.pdf
http://psasir.upm.edu.my/id/eprint/77905/
_version_ 1724075329652260864
score 13.211869

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