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Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"

The theme for Consumer Celebration Month 2009 was Consumer Power: 1 Consumer 1 Voice (Kuasa Pengguna: 1 Pengguna I Suara). What is the meaning of this theme to consumers? The purpose of this study is to examine what Malaysian consumers understand about the theme. Data collected by the state level Mi...

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Main Authors: Masud, Jariah, Haron, Sharifah Azizah
Format: Conference or Workshop Item
Language:English
Published: Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2012
Online Access:http://psasir.upm.edu.my/id/eprint/76761/1/MACFEA16-13.pdf
http://psasir.upm.edu.my/id/eprint/76761/
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spelling my.upm.eprints.767612020-02-05T09:05:29Z http://psasir.upm.edu.my/id/eprint/76761/ Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice" Masud, Jariah Haron, Sharifah Azizah The theme for Consumer Celebration Month 2009 was Consumer Power: 1 Consumer 1 Voice (Kuasa Pengguna: 1 Pengguna I Suara). What is the meaning of this theme to consumers? The purpose of this study is to examine what Malaysian consumers understand about the theme. Data collected by the state level Ministry’s officials among consumers in August to December 2009 were used for this analysis. Consumers were asked to choose which of the 10 statements listed explained the theme. A total of 7026 respondents participated in this self administered study. More than half of the respondents (54%) were females and two-thirds comprised of Gen X, 30.5% Gen Y and there were only 7% Baby Boomers generation. Two thirds of the respondents (64%) gave the correct answer (united consumers can influence change the market). Higher percentage of males, married, Malays and The Baby Boomers provided the right answer compared to other groups. Binary logistic analysis with dependent variable correct answer with independent variables of respondents background revealed that Gen Y had 1.8 times and Gen X had 1.5 times likelihood of giving the wrong answer compared to Baby Boomers. Those with tertiary education were more likely to provide the right answer. Efforts should be focused to educate Gen X and Gen Y to ensure they had good knowledge and behave effectively in the market. Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2012 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/76761/1/MACFEA16-13.pdf Masud, Jariah and Haron, Sharifah Azizah (2012) Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice". In: Seminar Kebangsaan MACFEA ke 16 'Kelestarian dan Kualiti Hidup', 10-11 Jul. 2012, Palm Garden Hotel Putrajaya, Malaysia. (pp. 290-295).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The theme for Consumer Celebration Month 2009 was Consumer Power: 1 Consumer 1 Voice (Kuasa Pengguna: 1 Pengguna I Suara). What is the meaning of this theme to consumers? The purpose of this study is to examine what Malaysian consumers understand about the theme. Data collected by the state level Ministry’s officials among consumers in August to December 2009 were used for this analysis. Consumers were asked to choose which of the 10 statements listed explained the theme. A total of 7026 respondents participated in this self administered study. More than half of the respondents (54%) were females and two-thirds comprised of Gen X, 30.5% Gen Y and there were only 7% Baby Boomers generation. Two thirds of the respondents (64%) gave the correct answer (united consumers can influence change the market). Higher percentage of males, married, Malays and The Baby Boomers provided the right answer compared to other groups. Binary logistic analysis with dependent variable correct answer with independent variables of respondents background revealed that Gen Y had 1.8 times and Gen X had 1.5 times likelihood of giving the wrong answer compared to Baby Boomers. Those with tertiary education were more likely to provide the right answer. Efforts should be focused to educate Gen X and Gen Y to ensure they had good knowledge and behave effectively in the market.
format Conference or Workshop Item
author Masud, Jariah
Haron, Sharifah Azizah
spellingShingle Masud, Jariah
Haron, Sharifah Azizah
Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"
author_facet Masud, Jariah
Haron, Sharifah Azizah
author_sort Masud, Jariah
title Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"
title_short Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"
title_full Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"
title_fullStr Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"
title_full_unstemmed Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"
title_sort consumer understanding of consumer celebration month 2010 theme: "consumer power: 1 consumer 1 voice"
publisher Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA)
publishDate 2012
url http://psasir.upm.edu.my/id/eprint/76761/1/MACFEA16-13.pdf
http://psasir.upm.edu.my/id/eprint/76761/
_version_ 1662756568680103936
score 13.211869

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