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The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd

Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the...

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Main Authors: Abdul Rahim, Shahrul Amir, Markom, Mohd Nasir, Syed Alsagoff, Syed Agil
Format: Conference or Workshop Item
Language:English
Published: 2018
Online Access:http://psasir.upm.edu.my/id/eprint/75512/1/IGCESH-4.pdf
http://psasir.upm.edu.my/id/eprint/75512/
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spelling my.upm.eprints.755122019-10-07T07:36:10Z http://psasir.upm.edu.my/id/eprint/75512/ The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd Abdul Rahim, Shahrul Amir Markom, Mohd Nasir Syed Alsagoff, Syed Agil Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the audience’s behavior, attitude and mentality. This warrants further investigation on the failure factors of current environmental awareness campaigns which revolve around communication theories in obtaining more enlightening and reasonable facts. This study examines the professionalism of PR practitioners and personnel using in-depth interviews and content analysis by reviewing related documentation to understand underlying dynamic practices. The findings will construct the real challenges that implicate the PR practitioners’ role and the audience’s reaction towards environmental awareness campaigns in Malaysia. 2018 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/75512/1/IGCESH-4.pdf Abdul Rahim, Shahrul Amir and Markom, Mohd Nasir and Syed Alsagoff, Syed Agil (2018) The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd. In: 7th International Graduate Conference on Engineering, Science and Humanities (IGCESH 2018), 13-15 Aug. 2018, Convention Hall, Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia. (pp. 884-886).
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Conducting an environmental awareness campaign by using the qualitative research method exemplifies how public relations (PR) can boost the impact towards audience’s behavior. Generally, PR practitioners have their own strategies in delivering messages, but there are certain roles that influence the audience’s behavior, attitude and mentality. This warrants further investigation on the failure factors of current environmental awareness campaigns which revolve around communication theories in obtaining more enlightening and reasonable facts. This study examines the professionalism of PR practitioners and personnel using in-depth interviews and content analysis by reviewing related documentation to understand underlying dynamic practices. The findings will construct the real challenges that implicate the PR practitioners’ role and the audience’s reaction towards environmental awareness campaigns in Malaysia.
format Conference or Workshop Item
author Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
spellingShingle Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
author_facet Abdul Rahim, Shahrul Amir
Markom, Mohd Nasir
Syed Alsagoff, Syed Agil
author_sort Abdul Rahim, Shahrul Amir
title The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_short The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_full The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_fullStr The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_full_unstemmed The roles of public relations in an environmental awareness campaign: a case study of SWM Environment Sdn Bhd
title_sort roles of public relations in an environmental awareness campaign: a case study of swm environment sdn bhd
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/75512/1/IGCESH-4.pdf
http://psasir.upm.edu.my/id/eprint/75512/
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score 13.211869

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