Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour
Despite being comfortable with customary food, consumers are willing to explore varieties of food from diverse cultures. While there is abundance of literature on food consumption, little is known about ethnic food consumption intention in Malaysia with theoretical explanation. The present study ser...
保存先:
| 主要な著者: | , , , , |
|---|---|
| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
2015
|
| オンライン･アクセス: | http://psasir.upm.edu.my/id/eprint/75488/1/AAMC2015-3.pdf http://psasir.upm.edu.my/id/eprint/75488/ |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| id |
my.upm.eprints.75488 |
|---|---|
| record_format |
eprints |
| spelling |
my.upm.eprints.754882019-10-07T07:14:29Z http://psasir.upm.edu.my/id/eprint/75488/ Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour Ting, Hiram Chuah, Francis Chin Wei de Run, Ernest Cyril Phung, Melissa Cheah, Jacky Jun Hwa Despite being comfortable with customary food, consumers are willing to explore varieties of food from diverse cultures. While there is abundance of literature on food consumption, little is known about ethnic food consumption intention in Malaysia with theoretical explanation. The present study serves as groundwork to investigate the intention to consume Dayak food and the moderating effect of food neophobia with theory of planned behaviour as the underpinning basis. Quantitative questionnaire is adopted and 161 respondents are sampled. Structural equation modeling using partial least squares approach is utilized to assess relationships between variables and moderation effect. Subsequently, attitude, subjective norm and perceived behavioural control are found to have significant relationships with ethnic food consumption intention. However, food neophobia does not moderate any relationship. The study highlights the importance of understanding ethnic food consumption intention and calls for further investigation to extend the knowledge on the subject matter. 2015 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/75488/1/AAMC2015-3.pdf Ting, Hiram and Chuah, Francis Chin Wei and de Run, Ernest Cyril and Phung, Melissa and Cheah, Jacky Jun Hwa (2015) Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour. In: 11th Asian Academy of Management International Conference 2015 (AAMC 2015), 2-4 Oct. 2015, Penang, Malaysia. (pp. 495-505). |
| institution |
Universiti Putra Malaysia |
| building |
UPM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Putra Malaysia |
| content_source |
UPM Institutional Repository |
| url_provider |
http://psasir.upm.edu.my/ |
| language |
English |
| description |
Despite being comfortable with customary food, consumers are willing to explore varieties of food from diverse cultures. While there is abundance of literature on food consumption, little is known about ethnic food consumption intention in Malaysia with theoretical explanation. The present study serves as groundwork to investigate the intention to consume Dayak food and the moderating effect of food neophobia with theory of planned behaviour as the underpinning basis. Quantitative questionnaire is adopted and 161 respondents are sampled. Structural equation modeling using partial least squares approach is utilized to assess relationships between variables and moderation effect. Subsequently, attitude, subjective norm and perceived behavioural control are found to have significant relationships with ethnic food consumption intention. However, food neophobia does not moderate any relationship. The study highlights the importance of understanding ethnic food consumption intention and calls for further investigation to extend the knowledge on the subject matter. |
| format |
Conference or Workshop Item |
| author |
Ting, Hiram Chuah, Francis Chin Wei de Run, Ernest Cyril Phung, Melissa Cheah, Jacky Jun Hwa |
| spellingShingle |
Ting, Hiram Chuah, Francis Chin Wei de Run, Ernest Cyril Phung, Melissa Cheah, Jacky Jun Hwa Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour |
| author_facet |
Ting, Hiram Chuah, Francis Chin Wei de Run, Ernest Cyril Phung, Melissa Cheah, Jacky Jun Hwa |
| author_sort |
Ting, Hiram |
| title |
Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour |
| title_short |
Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour |
| title_full |
Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour |
| title_fullStr |
Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour |
| title_full_unstemmed |
Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour |
| title_sort |
ethnic food consumption intention: a groundwork study on consuming dayak food using theory of planned behaviour |
| publishDate |
2015 |
| url |
http://psasir.upm.edu.my/id/eprint/75488/1/AAMC2015-3.pdf http://psasir.upm.edu.my/id/eprint/75488/ |
| _version_ |
1648738228741603328 |
| score |
13.251813 |