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Identifying success factors of Mamak restaurants in Malaysia

The foodservice industry is among one of the largest industries that contribute significantly to Malaysia's economic growth. The restaurant businesses are operating as a highly competitive market as many food operators are competing with each other in attracting customers. Mamak restaurant is o...

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Main Authors: Othman, Mohhidin, Abu Bakar, Ainul Zakiah, Kandasamy, Tachaini, Chua, Bee Lia
Format: Article
Language:English
Published: Science Publishing Corporation 2018
Online Access:http://psasir.upm.edu.my/id/eprint/74545/1/Identifying%20success%20factors%20of%20Mamak%20restaurants%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/74545/
https://www.sciencepubco.com/index.php/ijet/article/view/17534
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spelling my.upm.eprints.745452019-11-28T02:50:12Z http://psasir.upm.edu.my/id/eprint/74545/ Identifying success factors of Mamak restaurants in Malaysia Othman, Mohhidin Abu Bakar, Ainul Zakiah Kandasamy, Tachaini Chua, Bee Lia The foodservice industry is among one of the largest industries that contribute significantly to Malaysia's economic growth. The restaurant businesses are operating as a highly competitive market as many food operators are competing with each other in attracting customers. Mamak restaurant is one of the well-established ethnic-based restaurants in Malaysia which is usually seen fully packed with customers most of the time. Despite, the popularity of Mamak restaurant has been acknowledged in many previous studies, there is no attempt done to explore factors that enable the Mamak restaurant to be successful. Therefore, this paper intended to explore success factors of Mamak restaurant in Malaysia based on the customers' perspective and the managerial practices of the Mamak restaurant operators. This paper also aimed to create a business model of success factors of the Mamak restaurant which could be a benchmark by prospective restauranteurs and researchers. The data was collected using an in-depth interview with customers and restaurant operators based on a purposive sampling. The huge data transcription was analyzed in detail to classify codes and categories that summarize and describe the success factors of Mamak restaurant. This study found that location, environment, product, facilities, service, and price of Mamak restaurant have positively contributed to the success of Mamak restaurants. Thus, other food operators can emulate the strategies and practices of Mamak restaurants' management to maximize the potential of their restaurant business. Science Publishing Corporation 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/74545/1/Identifying%20success%20factors%20of%20Mamak%20restaurants%20in%20Malaysia.pdf Othman, Mohhidin and Abu Bakar, Ainul Zakiah and Kandasamy, Tachaini and Chua, Bee Lia (2018) Identifying success factors of Mamak restaurants in Malaysia. International Journal of Engineering and Technology, 7 (3 spec. 25). 150 - 155. ISSN 1823-1039 https://www.sciencepubco.com/index.php/ijet/article/view/17534 10.14419/ijet.v7i3.25.17534
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description The foodservice industry is among one of the largest industries that contribute significantly to Malaysia's economic growth. The restaurant businesses are operating as a highly competitive market as many food operators are competing with each other in attracting customers. Mamak restaurant is one of the well-established ethnic-based restaurants in Malaysia which is usually seen fully packed with customers most of the time. Despite, the popularity of Mamak restaurant has been acknowledged in many previous studies, there is no attempt done to explore factors that enable the Mamak restaurant to be successful. Therefore, this paper intended to explore success factors of Mamak restaurant in Malaysia based on the customers' perspective and the managerial practices of the Mamak restaurant operators. This paper also aimed to create a business model of success factors of the Mamak restaurant which could be a benchmark by prospective restauranteurs and researchers. The data was collected using an in-depth interview with customers and restaurant operators based on a purposive sampling. The huge data transcription was analyzed in detail to classify codes and categories that summarize and describe the success factors of Mamak restaurant. This study found that location, environment, product, facilities, service, and price of Mamak restaurant have positively contributed to the success of Mamak restaurants. Thus, other food operators can emulate the strategies and practices of Mamak restaurants' management to maximize the potential of their restaurant business.
format Article
author Othman, Mohhidin
Abu Bakar, Ainul Zakiah
Kandasamy, Tachaini
Chua, Bee Lia
spellingShingle Othman, Mohhidin
Abu Bakar, Ainul Zakiah
Kandasamy, Tachaini
Chua, Bee Lia
Identifying success factors of Mamak restaurants in Malaysia
author_facet Othman, Mohhidin
Abu Bakar, Ainul Zakiah
Kandasamy, Tachaini
Chua, Bee Lia
author_sort Othman, Mohhidin
title Identifying success factors of Mamak restaurants in Malaysia
title_short Identifying success factors of Mamak restaurants in Malaysia
title_full Identifying success factors of Mamak restaurants in Malaysia
title_fullStr Identifying success factors of Mamak restaurants in Malaysia
title_full_unstemmed Identifying success factors of Mamak restaurants in Malaysia
title_sort identifying success factors of mamak restaurants in malaysia
publisher Science Publishing Corporation
publishDate 2018
url http://psasir.upm.edu.my/id/eprint/74545/1/Identifying%20success%20factors%20of%20Mamak%20restaurants%20in%20Malaysia.pdf
http://psasir.upm.edu.my/id/eprint/74545/
https://www.sciencepubco.com/index.php/ijet/article/view/17534
_version_ 1651869164451659776
score 13.211869

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